SmartOSC, a leading digital player, has partnered with Avalanche to advance blockchain adoption in the enterprise sector, starting with one of Vietnam’s largest coffee chains. The collaboration marks a significant milestone, introducing the country’s first blockchain-based loyalty program. This innovative initiative aims to improve customer engagement by offering practical blockchain solutions across various industries.
Improve customer engagement with on-chain rewards
The upcoming loyalty platform is expected to offer customers vouchers worth up to VND 300 million, which will be fully on-chain and redeemable at the coffee chain’s outlets. With 10,000 wallets already integrated, the program seeks to transcend conventional rewards systems by demonstrating blockchain’s capacity for innovation and adaptability.
SmartOSC highlighted the challenges facing traditional loyalty programs, including low retention and redemption rates, as well as delays and high costs. By leveraging blockchain technology, the company aims to overcome these obstacles and create a transparent, secure and rewarding user experience.
Driving blockchain innovation
Through strategic collaboration, the partnership highlights the potential of blockchain to develop scalable, customer-centric solutions that redefine brand-audience connections. Avalanche expressed enthusiasm for this collaboration, emphasizing the importance of strong partnerships to drive impactful change. Both companies are optimistic about the future, seeing this initiative as the start of a broader transformation.
Earlier this year, Avalanche and SmartOSC hosted a joint hackathon to equip SmartOSC’s IT team with the advanced skills needed to move this blockchain project forward. This event served as the foundation for the current partnership, fostering preparation and expertise to support the development of the loyalty program.
By introducing blockchain-based solutions, SmartOSC and Avalanche not only set a new benchmark for loyalty programs in Vietnam, but also pave the way for wider adoption of decentralized technologies in the business sector.
