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Home»DeFi»Will there be a DeFi cycle in this Crypto Bull Run?
DeFi

Will there be a DeFi cycle in this Crypto Bull Run?

January 17, 2025No Comments5 Mins Read
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Photo by Jakub Porzycki/NurPhoto via Getty Images

NurPhoto via Getty Images

As the crypto market enters a new phase of bullish momentum, the question on everyone’s mind is whether decentralized finance (DeFi) will take center stage again. While the DeFi boom of 2020 catalyzed the broader blockchain ecosystem, this cycle could take a more evolved and measured approach, emphasizing long-term utility and sustainability.

Why DeFi is more important than ever

DeFi has transcended its experimental origins to become the cornerstone of blockchain innovation. By leveraging smart contracts and decentralized infrastructure, it has democratized access to financial services for millions of people around the world.

DeFi is no longer a fringe experiment, but a proven disruptor. In 2021, it is estimated that around 1.4 billion people were unbanked, and another billion were underbanked. DeFi has offered a path to financial inclusion, allowing users to bypass traditional gatekeepers. Today, stablecoins anchor the market, and DeFi lending platforms, decentralized exchanges (DEXs), and staking protocols have permanently changed the way capital flows.

The current bull run

To assess the possibility of a DeFi cycle, we need to look at current market dynamics. The ongoing uptrend has seen a resurgence in the prices of Bitcoin and large-cap assets, with the total market cap surpassing $3 trillion. However, the growth of DeFi does not only depend on market optimism.

Key indicators to monitor

  1. Market Liquidity: An increase in DeFi Total Value Locked (TVL) across all platforms suggests increased user confidence. Recent data shows a steady rise in TVL, now exceeding US$75 billion.
  2. Institutional interest: Institutional players, such as BlackRock and Goldman Sachs, are exploring DeFi infrastructure, signaling mainstream adoption.
  3. User Growth: Wallet activity in DeFi protocols increased 30% quarter-over-quarter, indicating growing user participation.

DeFi disruptors

The rise of DeFi TVL has brought several new innovative solutions to the market. Among the emerging players shaping this next phase is Nudge, a company introducing a new primitive to the DeFi ecosystem: programmable incentive payments called “nudges.”

According to Markus Maier, co-founder of Nudge, “Nudges are programmable incentive payments that allow protocols to compensate users for repurposing assets, liquidity, or on-chain activities. Think of it as a payment – ​​or a “nudge” – to transfer your assets, move to a staking provider, or start using a new Layer 2 solution.”

Nudge’s approach, called “reallocation primitives,” represents a shift in how resources are used on DeFi platforms. Users can earn rewards for repurposing their assets while protocols benefit from measurable and scalable tools for user acquisition and retention. This concept goes beyond traditional token rewards, providing a more targeted and efficient mechanism for ecosystem growth.

“The inspiration behind nudges,” Maier adds, “was the crowded landscape of protocols competing for the same pool of users and capital. By allowing users to earn money by reallocating their resources, we create new incentives that align their actions with the success of the ecosystem as a whole.

Other players on the rise include Convex Finance and Tokemak. Convex Finance, built on Curve Finance, improves yield opportunities for liquidity providers and Curve stakeholders by streamlining rewards and strengthening incentives. Tokemak, on the other hand, serves as a decentralized liquidity provider, optimizing capital deployment across the ecosystem through its unique liquidity reactors.

While retail-centric DeFi solutions like Nudge aim to make financial tools more accessible to individual users, there is another category of DeFi applications that focuses on institutional utilities, bridging the gap between traditional finance and decentralized systems. For example, Singapore’s Guardian Project is exploring institutional DeFi by experimenting with tokenized bonds and deposits to assess the potential of decentralized financial infrastructures. Backed by the Monetary Authority of Singapore (MAS), it aims to integrate tokenized assets with permissioned liquidity pools, providing a secure and scalable model for institutional adoption.

The role of regulation

One of the critical factors influencing the future of DeFi is regulation. As governments around the world grapple with the challenges of monitoring decentralized systems, the impact of new policies on DeFi cannot be overstated. Regulatory clarity could either propel DeFi toward widespread adoption or stifle its growth.

Recent developments suggest a mixed outcome for the industry. The European Union’s Markets in Crypto-Assets (MiCA) Regulation aims to create a comprehensive framework for crypto assets, including DeFi protocols. While this paves the way for legitimacy, critics say overly stringent requirements could hinder innovation.

In the United States, the Securities and Exchange Commission (SEC) has increased its scrutiny of DeFi platforms, emphasizing the need to comply with existing securities laws. This has prompted many projects to consider decentralized autonomous organizations (DAO) structures to overcome regulatory hurdles. “While regulation is necessary, it must be balanced to foster innovation,” says Maier.

For a more in-depth look at regulatory considerations, I recommend checking out Key Elements of an Effective DeFi Framework, published by the Crypto Council of Innovation which I co-authored. Here we have outlined principles for developing policies that encourage innovation while ensuring consumer protection and financial stability.

What could drive this DeFi cycle?

Several factors could restart a DeFi cycle in this bull run:

  1. Institutional interest: As traditional financial institutions explore blockchain technology, DeFi could serve as a bridge between centralized and decentralized systems.
  2. Layer 2 scaling solutions: Emerging players in the space are making DeFi more accessible and profitable, which could potentially drive user adoption.
  3. Tokenization of real-world assets: Integrating real-world assets into DeFi platforms could attract a wider audience and increase utility.

“The next DeFi cycle will prioritize utility over hype,” Maier added.

Conclusion

Even though uncertainties around regulation and market sentiment persist, the fundamentals of DeFi remain strong. With innovative platforms like Nudge leading the way and continued advancements in blockchain technology, the stage is set for a potential resurgence of DeFi in this bull run. The next few months will be crucial in determining whether DeFi can overcome its challenges and reclaim its position as a driving force in the crypto ecosystem.



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