Boom DeFi Ecosystem (“Boom”), the leading decentralized financial ecosystem for unbanked e-commerce, has signed a three-year strategic partnership with the Financial Times (FT) to tell stories about businesses and the billions of adults who lack access to the global financial system. Called The Unbanked Entrepreneur, it aims to capture entrepreneurial journeys and celebrate the pioneers fighting to level the playing field.
“While digital transformation has made information and communication instantaneous, the ability to transact and exchange digitally is still not universal for over a billion adults. This partnership with the FT will tell the story of the missing billion entrepreneurs and the untapped market they represent.”
– Sebastiano Moschini, Boom Global Head of Partnerships
“The Unbanked Entrepreneur is a cross-media, cross-industry partnership within the FT that will shine a spotlight on entrepreneurial minds around the world and raise important questions about financial inclusion. It’s a story the FT is proud to tell alongside Boom.”
– Danny Aldred, FT global advertising director
The FT plans to expand its customer base by allowing unbanked adults around the world to subscribe to the FT using BoomPay, the online payment gateway that allows businesses to collect payments from unbanked customers at the point of checkout.
About Boom DeFi Ecosystem
At Boom, we are building a revolutionary new world of unbanked e-commerce for the billions of consumers and businesses who lack access to the global financial system by connecting their trillions of dollars in cash to the global digital economy, enabling them to securely store, move, exchange, send, receive and spend their money online on goods and services around the world, while maintaining complete control.
The boom The ecosystem consists of the Boom blockchain as the layer 1 payment rails, the Boom superapp and Boomswap at layer 2, where value is exchanged between merchants, consumers and traders via Boomcoin, the ecosystem’s native asset, and the Boom Foundation, the non-profit arm deploying cryptocurrency for social good.
To learn more about Boom, please visit www.boom.market
About FT
The Financial Times The FT is one of the world’s leading business news outlets, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, of which more than a million are digital subscribers. It is part of Nikkei Inc., which provides a wide range of information, news and services to the global business community.
Disclaimer: The information provided in this press release does not constitute a solicitation of investment and is not intended to be considered investment advice, financial advice or trading advice. You are strongly advised to conduct your own due diligence, including consulting a professional financial advisor, before investing or trading in cryptocurrencies and securities.
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