Ethereum treasury company Bitmine has announced a $200 million investment in Beast Industries, owned by popular creator MrBeast.
Bitmine invests in company owned by MrBeast
As revealed in a press release, Bitmine Immersion Technologies is investing $200 million in Beast Industries in a deal expected to close around January 19.
Originally a company focused on cryptocurrency mining, Bitmine became an Ethereum treasury company in mid-2025. Since then, the company has aggressively accumulated ETH and established itself as the second largest digital asset treasury in the world behind Strategy.
It now appears that Bitmine is looking to diversify with the Beast Industries movement. Beast Industries is an entertainment company founded and run by Jimmy Donaldson, the personality behind MrBeast.
MrBeast is the most subscribed YouTube channel with over 460 million subscribers. “MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with unparalleled reach and engagement with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, President of Bitmine.
In December, Beast Industries unveiled a new financial services platform. Now, with the investment in Bitmine, Jeff Housenbold, CEO of Beast Industries, has hinted at a collaboration with Bitmine for the platform.
Housenbold noted:
Their support is a strong validation of our vision, strategy and growth trajectory and provides additional capital to achieve our goal of becoming the world’s most influential entertainment brand. We look forward to exploring ways to further collaborate and integrate DeFi into our next financial services platform.
Bitmine has set a long-term goal of acquiring 5% of the Ethereum supply for its treasury. According to a press release on Monday, the company’s holdings have grown to approximately 4.17 million ETH, which is equivalent to 3.45% of the total circulating cryptocurrency supply.
So, the company is still far from its 5% goal, but given that it only started accumulating ETH six months ago, its progress is significant. However, Bitmine’s momentum could soon hit a structural obstacle.
Bitmine currently has an authorization of 500 million shares and the company is looking to increase the cap via a shareholder vote. “The Bitmine charter has an unusual feature requiring 50.1% of all outstanding shares to support a stock raise,” Lee said. “This is an extremely high bar and therefore very difficult to achieve a permitted increase in shares.”
The proposal will be discussed at the company’s annual general meeting, scheduled for January 15, with the remaining votes tied to in-person participation after remote voting channels were closed earlier this week.
Ethereum Price
Ethereum saw a notable rise over the past week, with its price surging almost 7% to reach the $3,300 level.
The price of the coin appears to have gone up recently | Source: ETHUSDT on TradingView
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