The event will position Brazil as a regional hub for dialogue between regulators, financial institutions and the global Web3, blockchain and crypto ecosystem.
São PAULO, BRAZIL, January 25, 2026 /EINPresswire.com/ — The city of São Paulo will host Latin America’s leading debate on the regulation of digital assets, stablecoins and blockchain infrastructure with the first edition of MERGE São Paulo 2026, one of the largest Web3, blockchain and crypto events in the world. Taking place March 17-19, 2026, the event will bring together more than 5,000 participants and 300 speakers, connecting regulators, financial institutions, policymakers and businesses from Brazil and around the world within the digital asset ecosystem.
The event takes place at a pivotal moment for the Brazilian market, marked by the consolidation of the regulatory framework for cryptoassets and the advancement of discussions on stablecoins, tokenization, digital financial infrastructure and the integration of the traditional financial system with blockchain technologies. In this context, MERGE positions itself as a strategic platform to discuss the practical impacts of regulation on market development, investment attraction and institutional adoption of Web3 technologies in Brazil.
“Brazil is experiencing one of the most important moments in its recent history when it comes to the regulation of digital assets. There is a real opportunity to build a model that promotes innovation, increases legal certainty and strengthens institutional trust,” says Paula Pascual, founder and CEO of MERGE. “MERGE São Paulo was created precisely to offer this space for qualified dialogue between regulators, banks, businesses and Web3 projects, connecting Brazil to the main global agendas of the sector,” she adds.
With a strong institutional presence, MERGE São Paulo will bring together national and international banks, monetary authorities and regulators, strengthening its role as a bridge between the public sector, the traditional financial market and the crypto ecosystem. Confirmed institutions include the Central Bank of Brazil, BNDES, Banco do Brasil, Santander, Itaú, Bradesco, BTG Pactual and Visa, as well as international regulatory and financial entities such as Argentina’s Comisión Nacional de Valores, El Salvador’s CNAD and Bolivia’s Banco de Crédito.
The agenda will explore in depth key topics across the regulatory and institutional landscape, including stablecoins, blockchain infrastructure, financial technology, compliance, regulated innovation and markets, with content spread across four concurrent stages. More than 300 speakers will participate, including executives from the crypto and fintech industries, executives from major banks, regulators, policymakers and representatives of global projects. The event will be held in Portuguese and English, with professionals from Latin America, Europe and the United States, thus strengthening the international reach of the conference and promoting the exchange of experiences between different markets and ecosystems of the digital assets sector.
The official opening of MERGE São Paulo will take place on March 17, 2026, with an exclusive institutional event for 400 guests at the Municipal Theater of São Paulo, bringing together authorities, senior executives and representatives of the public and private sectors for strategic discussions on the regulatory and economic future of digital assets. On March 18 and 19, the main conference will be held at the World Trade Center in São Paulo, welcoming participants for two days of content, networking, institutional meetings and immersive experiences.
Recognized as one of the most relevant Web3, blockchain and crypto forums in Europe and Latin America, MERGE’s mission is to act as a bridge between global ecosystems, connecting institutions, startups, regulators and businesses seeking to expand their operations in a structured and responsible manner. After the Buenos Aires edition in 2025, São Paulo becomes the new regional hub of the event, reflecting Brazil’s strategic role in the digital economy.
According to Paula, the role of the conference goes beyond the technical debate. “Regulation is one of the pillars of market maturity, but it only works when it is built through dialogue, an international perspective and a real understanding of technology. MERGE São Paulo is the meeting point where these agendas converge and where the future of digital assets in Latin America begins to take shape,” she concludes.
About MERGE
MERGE is a leading international conference focused on digital assets, Web3 and institutional adoption. The event brings together policymakers, financial institutions, businesses, investors and key players in the crypto and blockchain ecosystem to discuss regulation, innovation and real-world use cases.
With editions in Europe and Latin America, MERGE is known for fostering high-level dialogue between traditional finance and the digital economy through curated content, institutional tracks and exclusive networking experiences. MERGE serves as a platform where industry leaders connect, exchange ideas, and help shape the future of finance.
For more information, visit our website.
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