Blockchain gaming, which saw remarkable growth in 2021, is slowly regaining ground after several years of slump that left several crypto critics even already declaring the sector dead. In its recent onboarding, Magic Eden, a multi-chain non-fungible token marketplace, partnered with Ubisoft and the Arbitrum Foundation to launch a new NFT game, proving that NFT gaming is regaining its footing.
Magic Eden and Ubisoft team up to launch new NFT game
In an October 4 blog post, NFT marketplace Magic Eden confirmed its partnership with Ubisoft to launch a new non-fungible token game called “Captain Laserhawk.” The recent integration of Magic Eden and Ubisoft has given players some hope. Blockchain-based games have been around since 2017, but have attracted greater attention from the gaming industry in 2021. Over the past few years, NFT games have lost their appeal.
Some partnerships just make sense. We teamed up with @ubisoft to launch their new game, @EdenOnline_exebuilt on the @arbitrum blockchain.
With this comes their next NFT mint and the first Arbitrum mint on Magic Eden.
Welcome to the home of Web3. pic.twitter.com/k5xoORGbV6
– Magical Eden 🪄 (@MagicEden) October 4, 2024
Launched in September 2021, Magic Eden is a leading multi-chain NFT marketplace supporting non-fungible tokens on the Solana, Ethereum, Polygon, Bitcoin and Arbitrum blockchain networks. Fast forward to 2024, the Magic Eden NFT marketplace has rapidly grown to become the largest marketplace on the Solana blockchain network, where it was initially launched.
The NFT platform allows users to create, buy, sell and collect NFTs. Magic Eden offers several products, including its flagship product, Launchpad, a service that allows creators to launch and build NFT collections on the marketplace instead of hosting them on their infrastructure. Magic Eden also has a crypto wallet designed to provide a user-friendly and secure experience in the Web3 world.
On the other hand, Ubisoft is a French video game publisher headquartered in Saint-Mandé and which has development studios around the world. Ubisoft is the creator and distributor of interactive entertainment and services, and the creator of the blockbusters Assassin’s Creed, Wii Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. Ubisoft is also a game developer, known for creating titles for all XBox, Playstation and Nintendo consoles.
Magic Eden Game Preview and NFT from Ubisoft
As part of the new integration, Magic Eden and Ubisoft plan to leverage their gaming capabilities and experience to launch a new NFT game. The joint team announced plans to launch a new collection of non-fungible tokens, allowing holders to participate in this new shooter. The Magic Eden and Ubisoft have launched their new shooter on Arbitrum, a layer two Ethereum network.
The Captain Laserhawk NFT collection will include a limited edition of 10,000 NFTs hosted on the Arbitrum blockchain network. Each NFT serves as a gateway to the immersive gaming experience, providing players with access to its governance model, user-generated content (UGC) features, and reward systems. Commenting on this new NFT project, Mr. Didier Genevois, Web3 Executive Producer at Ubisoft, noted:
“We’re excited to bring a new level of player engagement and ownership to gaming with Captain Laserhawk: GAME. Through Web3 integration, we’re empowering our community to not only play, but shape the future of gaming. It’s about creating a collaborative ecosystem where players’ decisions and creations have a direct impact on the evolution of the game, allowing them to take ownership of the experience.
In turn, Jack Lu, CEO and co-founder of Magic Eden, remarked:
“It’s incredible to see how Web3 and blockchain technology can influence and improve the gaming experience, and we are grateful to the teams at Ubisoft and the Arbitrum Foundation for their collaboration. Allowing players to contribute to the creation of crafts and take ownership of a part of the gaming experience through Magic Eden NFTs is truly a gift to its community.
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