The emergence of blockchain technology has transformed the modern financial landscape. Fifteen years after the launch of bitcoin, the cryptocurrency sector has become a vital part of the global economy, with participation and integration at all levels, from individual investors to institutions and governments. What started as a niche interest has blossomed into a huge and fertile land of opportunity.
However, given the interest in the crypto space, it has become increasingly crowded with projects. From an investor’s perspective, this can make it very difficult to identify interesting new companies in an area that may seem oversaturated. From a crypto startup’s perspective, the density of the space can make it difficult to stand out and attract investors and attention.
One of the best ways to get your project off the ground and grow is to successfully complete a token presale. Pre-sales, if successful, accomplish several things. On the one hand, they provide the necessary capital that will help your startup get off the ground and put it on the right track to achieve its planned goals. They also build communities and cultures, which can be invaluable in the long run. A pre-sale is, for many, the first impression they will have of a project and this impression can make or break a given startup.
With that in mind, in this article we are going to look at the presale process and provide you with a number of tips on how to make your token presale go viral. Of course, each project has its own needs depending on its size and ambitions. However, there are a number of proven techniques and reliable tools that can help you launch a pre-sale that will put your startup on the right path to success.
Create a story
In the beginning, a project is only as good as its story. In this industry, value is determined by the market and that market will only respond to initiatives with something that is capable of captivating people. There are thousands and thousands of cryptocurrencies and new tokens are launched every day. Given the current circumstances, it can be very difficult for a new project to stand out and attract the attention of investors, regardless of the strength of the underlying technology.
From day one, it is essential that your project gives people a narrative and the relevance of that narrative will go a long way in determining the appeal of your startup to your audience and potential investors. The goal of crafting a good story should be to highlight all of your project’s strengths and present them in a way that simply and convincingly shows how they are both necessary and will lead to growth.
The problem with many projects when crafting a story is that they oversell and end up seeming unrealistic. The crypto industry has matured significantly. People are no longer going to be convinced by startups that promise to completely transform the world. Instead:
- identify the problem that your project is able to solve,
- how will it solve it
- and where you plan to go in the long term.
The clearer you are about how you position yourself, the easier it will be for potential investors and members of the crypto community to relate to you.
Marketing
Once you’ve defined your story, the next step is to market it and get the word out about your startup. After all, just having a token pre-sale won’t do any good if there’s no public interest. Marketing is key to the success of any startup crypto project and effective marketing can be the difference between a very successful token sale and a complete failure.
Step 1 – create a beautiful website
Start marketing your startup by creating a website that is easy to navigate and presents all the essential information about your project. While not always necessary, information about your team can be very helpful in putting a face to the product and building trust with potential investors. The website will serve as a base of information about the startup and as such, it will need to be carefully updated regularly.
Step 2 – increase your presence on crypto-friendly social platforms
Once the website is taken care of, marketing needs to move to where the crypto community lives. This is done on social networks, the most important of which are X, Reddit, Telegram and Discord. It’s important to lay the groundwork for building a community on these platforms as early as possible, because researching a project often involves people visiting these sites and apps for information. Your presence on these platforms should be active and engaging and the more you work to achieve this, the more likely your startup is to attract a significant audience.
Token Launch Bars
The very process of launching the presale of your token is crucial. The last thing you want is to lay the groundwork and then have problems with the sale, which will ruin your reputation and cripple the future potential of your project. You want the pre-sale to be as transparent as possible and there are several ways to ensure that this is the case.
Depending on the size of your startup and the resources you have available, it might be a good idea to check out some of the reliable token launchpads available in the market. There are many exchanges that offer support for launching tokens, and ChangeNOW’s NOW Launchpad is one of the most convenient ways to get your token presale off the ground without spending too much time and resources.
THE NOW was designed to help crypto startups create, launch and manage their tokens in the easiest way possible. The launchpad comes with a complete pre-sale package that includes landing page construction (with crypto payments integration via NOWPayments), Telegram mini apps dedicated to Tap-to-Earn projects, marketing support, technical assistance and analytics help.
The range of pre-sales services offered by NOW Launchpad is tailored to the needs of your project. This ensures that all your bases are covered from pre-sale and allows you to focus on the other aspects crucial to the success of your business.
Change NOW offers its NOW Launchpad platform in conjunction with its NOW product ecosystem. Access to this ecosystem can open crucial avenues in the development of your project, as you will be exposed to the exchange’s huge user base and partner network through listings on ChangeNOW and NOWPayments.
Additionally, the exchange gives startups access to its Multichain bridgewhich supports token presales and token generation events. While not perfect for every project, tools like this can really move a project forward in its early stages.
Join Token Sale Calendars
Once the stage is set for your token presale, the event must be publicized and made known to the general public. A great way to do this is to include your presale in major token sale calendars.
Source: CoinCodex
Token Sale Calendars are aggregators that provide users with lists of upcoming token sales and other profit opportunities. Getting listed on the right calendars can translate into a successful pre-sale, as these listings are frequented by many industry players looking to take on big projects.
Transparency
Although it may seem mechanical, the importance of transparency in this process cannot be overemphasized. The cryptocurrency industry has been plagued by trust issues over the years as bad actors have sought to exploit overenthusiastic and unaware investors. The best thing a startup can do for its overall health is to establish transparency and open communication with its community at large from the start.
The details of the token presale and the tokenomics of your project must be completely ironed out before any information is made public. There is a high level of suspicion towards new businesses in this space, so it’s important that you make sure everything is covered and legitimate before you start inviting people to take a look at your project.
Once the token pre-sale has taken place, it is essential that everything goes as planned. Of course, unexpected things happen in life. However, if something were to happen that affects the pre-sale, it is the responsibility of the project team to explain what happened and what actions will be taken as a result. Without the trust of your community, it will be impossible to grow in this industry.
Conclusion
While every startup is different and has different launch needs, the tips mentioned above generally apply across the board. The first impression your project makes will likely stay with them for the rest of its life. Therefore, it is very important that you do everything possible to ensure the success of your token presale and set the stage for the future direction of your project. Myopic approaches, maximizing short-term profits at the expense of the long-term health of the project, will most likely doom your startup to a short lifespan.
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