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Yuga Labs, a renowned Web3 lifestyle, media and digital asset incubation company that created Bored Ape Yacht Club, Mutant Ape Yacht Club and other related non-fungible token projects, has announced plans to host its highly anticipated annual ApeFest non-fungible token event. The annual NFT event “ApeFest 2025” will take place at the Conrad Hotel in Las Vegas, Nevada on October 24, 2025.
NFT event “ApeFest” will take place next week
In an October 18 blog post, Greg Solano (Garga.eth), the co-founder of Yuga Labs, confirms plans are ready for its highly anticipated annual non-fungible token event, ApeFest. Yuga Labs, the lead organizer of ApeFest, a blockchain technology company that creates and manages non-fungible token collections and gaming projects. It houses the famous NFT collections of the Bored Ape Yacht Club, Mutant Ape Yacht Club and Bored Ape Kennel Club.
The journey continues.
ApeFest Vegas destination. pic.twitter.com/n4kHoCITVZ
– Bored Ape Yacht Club 🍌 (@BoredApeYC) October 17, 2025
Yuga Labs is building the Otherside metaverse, a platform that combines elements of online games and virtual worlds, with its NFT holders playing a central role. The company also develops gaming experiences, such as the Dookey Dash game, to engage its community and explore the capabilities of Web3 gaming. It focuses on building a community around its projects through storytelling and exclusive events for its NFT holders.
Yuga Labs plans to host its third annual NFT event, ApeFest, next week. ApeFest is an annual event hosted by Yuga Labs for holders of the Bored Ape Yacht Club NFT collection. This event features exclusive celebrations for the NFT community that include parties, musical performances from major artists, and exclusive access to new projects and experiences, such as the Otherside meta-universe. It will bring together more than 2,000 participants from different regions of the world.
BMW and Yuga team up for ApeFest
In his latest blog post, Yuga Labs co-founder Greg Solano announced his partnership with BMW, a global luxury automobile and motorcycle manufacturer, for ApeFest 2025. BMW participated for the first time at ApeFest Hong Kong in 2023, where the automaker showcased a BMW i5 M60 for a digital light show experience enabling for the monkeys to throw their primates at the car.
Third consecutive year with which we collaborate @BMW at ApeFest. An incredible partner for the club.
See you all at ApeFest.
– Garga.eth (Greg Solano) (@CryptoGarga) October 17, 2025
Then, in 2024, BMW followed suit even harder by launching the Bored Ape Bimmer Club, releasing a line of BMW x BAYC merchandise, inviting community members to take the ride of their lives in a BAYC-themed mixed reality race that was anything but boring, and even collaborating with BAYC member Rida to create a 1/1 “ApeMobile” worth nearly 100 000 $ which is now owned by BAYC member Weidner Dennis.
Meanwhile, Yuga Labs and BMW have not revealed their plans for this year’s event. Based on past events, people expect BMW to offer interactive experiences connecting their physical vehicles to the digital world of Bored Apes. This includes an “Ape Car,” where participants can customize a physical BMW with their own Ape through projection mapping and a mixed reality driving experience where a virtual world with BAYC elements is superimposed on a physical world.
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