The next evolution of marketing in the cannabis industry has arrived.
Global compliance Application Corp. (GCAC), a Canadian company listed on the stock market specializing in blockchain technology, launched Citizen Green, a connected television channel (CTV) designed to educate viewers on various aspects of the cannabis industry. The content will cover a wide range of subjects, including the health and well-being of cannabis, commercial information, hemp and psychedelics.
Available worldwide, Citizen Green’s programming extends beyond North America, with international content, such as an Australian spectacle which focuses on the construction of houses with industrial hemp. This world range positions the canal as an ideal platform for advertisers seeking to establish and extend their international cannabis brands.
While consumers are increasingly cutting the traditional cable cord, intelligent televisions gain ground, especially among demographic 50+ – an unexploited and curious audience of Canna. According to Statita, 40% of Americans broadcast television content, while the traditional cable and the broadcast of television each represent approximately 20%.
Build the CTV Green City channel with strategic content partnerships
The president of Citizen Green, Steve Peterson, directs me the strategy of the new
CTV Channel, focusing on programs with an integrated audience – after all, we live in a world focused on influence. A key element of this strategy was the acquisition by GCAC from Weed and Whiskey, a CTV Roku channel based in Dallas. This acquisition laid the foundations for what would become Citizen Green, renowned to call on a wider and health and well-being audience beyond the cannabis culture niche. The chain is now available on several platforms, including Apple, Android, Fire TV and Android TV.
The Citizen Green range also includes GroanA T-shirt company on the theme of soldiers based in San Antonio founded by veterans, known for its patriotic slogans. The Grunt Style Foundation creates content with a strong suite in the military community, anchoring messaging focused on the veterans of Citizen Green.
Cannabis Coast to Coast NewsA program of popular cannabis news anchored by the old sports broadcaster Jimmy Young, offers more than a million views and is also an “anchor tenant” in the Peterson strategy, which he compares to fill a shopping center. “To attract dynamic tenants, I needed solid key tenants, such as mothers and Nordstroms in a shopping center,” explains Peterson. “There is a lot of cannabis content that does not have what deserves it, and now I fill the shops in the shopping center with a variety of content – music and movies to podcasts, entertainment and education – creating income opportunities along the way.”
Peterson is convinced that Citizen Green will be a powerful brand creation platform and income generation for content providers thanks to advertising and electronic commerce initiatives.
CTV cannabis advertising
Cannabis brands face significant advertising restrictions on traditional television due to the regulations imposed by the Federal Commission Commission (FCC), which governs radio, satellites and cable communications. Because cannabis remains federal illegal, the FCC limits its advertising. However, Connected TV (CTV) works under different rules. Unlike conventional broadcasting television, the FCC has a limited authority on Internet or streaming delivery content, offering a new opportunity for cannabis marketing specialists.
“We have established clear railings to ensure compliance and avoid any problem,” explains Peterson. “Transparency is the key – we want to make sure that there are no false or misleading statements.”
Take advantage of Ethereum blockchain for improved CTV advertising
According to Advertising weekThe future of CTV advertising is filled with opportunities, in particular with the progress of AI and blockchain in targeting, fraud prevention and contextual relevance. As a blockchain company, Citizen Green is about to pass the CTV advertisement to the next level by making it more interactive while ensuring transparency and conformity within the cannabis industry.
Thanks to Blockchain technology, Citizen Green provides real -time commitment between consumers and advertisers using smart contract mechanisms. Viewers can scan QR codes on their television screens to access exclusive offers, a certificate of authority (COA) of a product to check the laboratory tests or destination pages for brand stories. The video function at the request of CTV allows viewers to take a break and to engage with a brand which they find interesting, which makes it a powerful tool for the construction of the brand. Once a coupon is downloaded from the spectator’s electronic portfolio, advertisers can recite this customer, a bit like marketing by e-mail. The only information that advertisers receive is Wallet E ID, keeping the anonymous transaction, with the exception of details in the way and the place where the coupon was bought.
In addition, Citizen Green allows viewers to shop directly on the platform by flying over images with their remote control, providing a purchase basket for an immediate purchase. Brands can also use on -demand printing services to sell brand goods, adding additional value to their CTV advertising efforts.
Advertising opportunities on Citizen Green CTV
Citizen Green offers a range of advertising possibilities beyond its regular programming, including an à la carte payment model for live broadcasting events such as concerts, educational seminars and conferences. This provides advertisers on several channels to promote their marks. The platform will also include a mobile application for easy access to the content of cannabis.
Unlike traditional linear television, CTV works as a digital platform, using first and third data to target the public wherever they broadcast. This means that advertisers can reach specific viewers segments and recupe consumers with tailor -made CTV campaigns. Like other digital advertising platforms, performance can be followed via tools like Google Analytics, allowing brands to measure customer trips and return on investment (king). Its interactive characteristics make Citizen Green a robust demand and a lead generation tool.
“The integration of blockchain ads in streaming video content, where it is authorized, and delivering them to a targeted and scalable market is the next development of advertising and generation of income in the cannabis industry,” explains Steve Peterson, president of GCAC in North America. Streaming TV offers advertisers access to a large demography, making it a platform of choice for those who seek to stand out on the competitive cannabis market.
Listen to Steve Peterson’s full interview on the podcast on innovative cannabis presented on Citizen Green TV.
