Blockchain.com has published an advertisement entirely generated by AI for the 2025 NFL season which will start to run Sunday during the home opening in 2025 of the Cowboy.
The 15 -second spot shows the ease with which brands can produce video advertisements at a lower cost.
This is a first for the two companies – combining IA technology and sports that present Rowdy, the team’s mascot.
The announcement should be displayed on the screens of the AT&T stadium for the rest of the season. He will also be broadcast in fuel stations in Texas, will play on the Cowboy Dallas television network on game days, and on the official cowboys and social networks of Blockchain.com after his first.
Rowdy comes to life beyond the stadium, where fans can see how he reacts out of the field in a world where he manages his blockchain.com portfolio.
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Collaboration mixes the spirit of sports and the future of Finance, encouraging fans to become autonomous in their own financial journey.
James Maddison, Blockchain.com marketing chief, worked with a creative and supermassive, but he wrote the Script that anchored the whole announcement.
Using this script, Supermassive has fueled a series of textual prompts in AI visual generation tools, using track frames,, And the Imagen 4 of Google, the two are models of generation of images fueled in AI.
Each prompt produced an image and around 300 images have been generated. Maddison then examined everyone and sorted the visuals that best correspond to history and have published them if necessary, which left around 50 final scene images.
The elevator frames were given to the Kling animation tool, which each transformed a short video clip.
This step involved many additional reminders and approximately 200 additional AI iterations, because the team changed the timing, movement and visual style until each clip works properly.
In total, the campaign has crossed nearly 1,000 “rollers” through the creation of images, scaling and animation.
All the video clips generated – hundreds in total – were meticulously sewn to form the final advertising.
One of the advantages of AI video production is the slightest cost. “Traditional video shoots often take place between $ 5,000 and $ 20,000 + per minute of content due to expenses such as cameras, equipment and post-production teams,” according to an estimate. “On the other hand, the videos generated by AI can cost as little as $ 5 to $ 10 per minute, which makes it much more accessible to brands that need frequent and rapid content.”
The Dallas and Blockchain.com cowboys announced an NFL -Cryptocurrency partnership first to its kind in 2022 – the first time that a NFL team entered the crypto Space, according to a blockchain.com spokesperson.
In this multi-year partnership, Dallas Cowboys players and others collaborated with Blockchain.com to design experiences of exclusive fans, including the chances of winning signing souvenirs, crypto and play tickets through various experiences of the day of play, including block that kicks in the commitment of cowboys and the activations of the Plaza.
https://www.youtube.com/watch?v=ykte2lmegi0
