Charles Schwab Corp. signals a serious momentum in cryptographic space – and it has only just begun, according to the new CEO of the company, Rick Wurster.
The company based in Westlake, Texas, is already capitalizing on a strong commitment with digital assets and is about to extend its offers even more, Wurster said on a recent conference call.
According to a transcription, available on the search for alpha, the newly named CEO highlighted a wide range of available products – from ET Crypto to Bitcoin term contracts (BTC) – and increasing interest both customers and potential customers, adding:
“We have seen a 400% increase in traffic to our cryptographic site recently – 70% of which were not customers.”
This increase in traffic, noted Wurster, is a sign that Schwab’s reputation as a financial brand of trust resonates with cryptocurrency investors who may have already hesitated to intervene.
“While industry people think of crypto, they would like to work with a mark of trust … and we are so firm.”
Crypto-Spot trading
While Schwab currently provides access to the crypto via ETF, end -closed funds and term contracts, Wurster has revealed that the company actively planned to offer direct access to crypto trading.
It is a long -awaited decision planned for 2026:
“Our goal is to (launch the crypto spot) in the next 12 months and we are on a good track to do so.”
Schwab’s potential entry into the cash market will mark a major change, in particular as regulatory clarity improves. Wurster has developed expansion both as a response to customer demand and a strategic decision to maintain the role of the company as a leading destination for retail and institutional cryptography investors.
As digital assets evolve from marginal fascination to traditional financial tools, the next chapter of Schwab can resemble more web3 than Wall Street.
What does competition look like?
Several companies already offer crypto spot trading, giving users direct access to the purchase and sale of real cryptocurrencies. The main cryptocurrency exchanges such as Coinbase, Binance, Kraken and Gemini dominate space, offering robust platforms with a wide range of trading pairs and deep liquidity. These platforms are generally favored by retail and institutional users for their user experience and advanced trading tools.
Traditional financing players also enter the arena. Fidelity, thanks to its Crypto Fidelity platform, offers a Bitcoin and Ethereum spot trading, while Robinhood and Etoro allow the transactions of crypto without commission alongside actions and ETFs.
