Anthony Scaramucci is back in the spotlight as a judge on Killer Whales, the crypto world’s answer to Shark Tank.
Reality TV series CoinMarketCap and HELLO Labs launched their second season on September 24, 2025, offering an accelerator prize of $1.5 million and streaming on X, YouTube and major platforms.
CoinMarketCap’s reality series “Killer Whales,” produced with HELLO Labs and hosted by Anthony Scaramucci, returned for Season 2 on October 13, 2025, with the founders pitching Web3 startups to a panel of judges for a photo.
New episodes are streaming on Prime Video and Apple TV.
The show was filmed in Los Angeles and follows a well-established structure: startup teams pitch their crypto-related projects to a group of investors, or Whales, who select which projects to fund and mentor.
This season expands on the first, with a rotating cast of judges and an increased focus on helping crypto companies reach the mainstream.
Producers say they look beyond flashy presentations to evaluate real metrics, team strength, token structure and long-term business plans.
But the first results show where the market’s attention is really focused. In the first episode, the BRETT memecoin emerged as one of the winners, reflecting the broader mood of the 2025 retail-focused crypto scene.
According to CoinGecko’s first quarter report, projects related to memes and AI now capture about 63% of investor interest, a shift that explains why humor and hype often trump technical innovation on stage.
The second season of Killer Whales highlights a new reality for crypto startups: storytelling, virality, and brand power may matter as much as the utility of blockchain.
Season 2 comes with a $1.5 million package including an incubation fund, a $100,000 CoinMarketCap accelerator grant, and ongoing strategic support for noteworthy projects.
New episodes premiere weekly on various platforms, such as Hello TV, Apple TV, Amazon Prime and Google Play.
Judging criteria are based on fundamental metrics such as monthly active users, revenue and tokenomics, as well as each project’s suitability for the show’s storyline.
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The case of BRETT’s approval at the start of the first episode represents a trend: meme tokens always do better than utility-based projects, especially when the bull cycle takes place.
In the third quarter, CoinGecko reported an overall crypto market capitalization of 4 trillion, with a renewed risk appetite that is more inclined to increase high-volatility meme assets.
