Crypto gaming and play campaigns are the most expensive way to acquire users with existing cryptographic portfolios, ranking the highest costs among all sectors in the cryptographic industry, according to recent data.
“The game and play campaigns are the most expensive, with a median CPW of $ 8.74 and a lower $ 3.40 quartile,” said the Addressable Co -founder of the Web3 Marketing Society, Asaf Nadler, in a recent report published on X. CPW, or cost per portfolio, is considered a higher metric “because it follows the cost of visitors Websites with a crypto wallelet already installed in their godfather.
The higher churn rate may be to blame
Nadler previously told Cointtelegraph that their analysis data has shown that users with a wallet are more likely to convert into cryptographic products.
CPW in different regions during bull markets in the first quarter of 2024. Source: Asaf Nadler
Nadler said that the high cost-return ratio of cryptography games and games of chance could be due to “higher unsubscribe, speculative behavior and intense competition”. He added:
“If the web3 game is really” inevitable “, we must find a more powerful AU engine to make it as durable as in Web2.”
However, the co-founder of Infinity Axie, Jeff “Jiho” Zirlin, said in a position on April 11 on X that high CPW periods were a good time to experiment.
“Create new product games / ranges, consolidate our market share and prepare for the next market extension,” said Zirlin. “Know when it’s a winding phase. Know when it’s time to explode,” he added.
Meanwhile, decentralized funding campaigns (DEFI) and centralized finance (CEFI) greatly facilitate the new crypto users. “The DEFI / CEFI campaigns are the most profitable, with a median CPW of $ 2.79 and a only $ 0.10 quartile,” said Nadler.
The results are based on 200 functional programmatic campaigns on more than 70 advertisers, claiming to target approximately 9.5 million users worldwide.
The results of the CPW in various sectors of the cryptographic industry. Source: Asaf Nadler
It follows the way CPW varies from a market cycle, regions, campaign strategies and audience segments.
Premium markets cost more to reach crypto users during slowdowns
Nadler said that if the premium markets are experiencing low -cost conversions for existing cryptographic wallet holders during bull races, getting their attention becomes much more expensive during market slowdowns.
In relation: Trump kills Defi Broker Rule in Major Crypto Win: Finance redefined
He stressed that in 2024, the United States and Western Europe saw the CPW increase by four times and 27 times, respectively, between the first quarter and the first quarter, while the markets continued to consolidate and the interest of the holders of cryptographic portfolio was declining.
“Although these markets provide a scale and quality during bull races, they become much more expensive when feeling becomes lower, making them less durable during slowdowns,” said Nadler.
Meanwhile, emerging markets such as Latin America and Eastern Europe “offer an exceptionally low CPW in favorable conditions, but can suffer extremely costs”.
Review: Bitcoin Eyes $ 100,000 by June, Shaq to settle the NFT trial, and more: Hodler’s Digest, April 6-12
