Cryptocurrency volatility won’t derail innovation, trust-based approach key, says industry leader

As the digital asset market faces uncertainty, tech leaders are finding new ways to stay ahead. Markus KuhnertFounder and CEO of BRAND KEEPER and upcoming speaker at Benzinga’s Future of Digital Asserts event, believes decentralization could be the answer.

With over 27 years of experience working with large global enterprises, Kuhnert has focused on Web 3.0 technologies, with the goal of managing potential changes in the way digital assets will be managed.

Preparing for policy changes

Kuhnert’s forward-thinking approach stems from his belief that decentralization will help businesses remain adaptable, even in the face of changing policies. Speaking about the future of his company, he highlighted 1io’s transition to a decentralized autonomous organization (DAO).

“We are transforming 1io into a DAO, which means we are operating outside of traditional regulatory frameworks,” Kuhnert said. “Governments have a hard time regulating blockchain because it is disruptive and doesn’t fit into old business models.”

The move reflects a growing sentiment within the tech industry that traditional systems may not be able to keep up with the rapid pace of innovation in digital assets.

Building Trust with Blockchain

While there has been significant investment in the cryptocurrency market, many consumer-facing applications have struggled to gain widespread trust. Kuhnert believes blockchain solves this problem by giving users control over their data and identity.

“At 1io, we use blockchain to create verifiable identities and ensure data ownership,” he explained. “This eliminates the middleman, giving users trust in who they interact with and control over their data.”

Kuhnert’s emphasis on consumer trust sets the tone for what many in the industry believe is necessary for digital assets to reach their full potential.

Volatility in the cryptocurrency market

Amid discussions of market volatility, Kuhnert remains convinced that decentralized technologies can create real value. He acknowledges that while the market is still young, long-term strategies based on user control and decentralization will provide more stability.

“We’re still in the early stages of the cryptocurrency market,” Kuhnert said. “Technologies that offer real value, like 1io, are less vulnerable to volatility than speculative assets.”

With leaders like Kuhnert set to speak at Benzinga’s Future of Digital Assets event, discussions around decentralization, trust, and market resilience will undoubtedly play a key role in defining the future of the industry.

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Image: Mohamed Hassan from Pixabay