Donald Trump Jr. And Eric Trump sparked widespread speculation in the crypto world by hinting at a major announcement related to cryptocurrency and decentralized finance (DeFi).
What happened:Over the past 24 hours, both sons of the former US president have taken to social media to drop hints about their next venture, The Block reported.
“We are about to shake up the crypto world with something HUGE. Decentralized Finance is the future, don’t get left behind,” Donald Trump Jr. tweeted using the hashtag “BeDeFiant” Wednesday morning.
Eric Trump tweeted his enthusiasm for the cryptocurrency sector on Tuesday: “Really fell in love with crypto/DeFi. Stay tuned for a big announcement.”
The posts generated considerable buzz, with clues suggesting a connection to the real estate mogul Steve Witkoff and his son Zach.
Steve Witkoff, a Trump family friend who spoke at the Republican National Convention in Milwaukee in July, also posted a message using the hashtag BeDeFiant, which was later reposted by Zach Witkoff.
Adding to the intrigue, both Witkoffs are associated with Hero Hunta cryptocurrency entrepreneur and managing partner of Subify, an OnlyFans competitor with YouTuber and cryptocurrency investor Logan Paul as a customer.
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Paul also featured Hero on his podcast Impaulsive.
Interestingly, in July, AMG Software Solutions filed trademark applications for the terms “Be DeFiant,” “World Liberty,” and “World Liberty Financial.”
The third brand is described as providing financial information in the field of decentralized finance (DeFi).
AMG Software Solutions’ registered address matches that of Subify LLC, linking the project to Chase Hero.
Stirring the pot even more, Martin ShkreliThe controversial former pharmaceutical executive who claimed involvement in a Trump-themed memecoin in June published a post Wednesday claiming that the “new Trump project involves” Steve Witkoff and Zak Folkman, co-founder of Subify.
While the exact details of the project remain under wraps, the involvement of such high-profile figures and strategic use of social media suggests a potentially significant development in the crypto and DeFi space.
And after:These ongoing events and their potential impact on the cryptocurrency market will likely be a hot topic at Benzinga’s Future of Digital Assets event on November 19.
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