When I started to evangelize Bitcoin and Blockchain Tech in 2012, my father was difficult to sell. There was common skepticism and typical meters of “what is support?”, “What can it do with it?” And “What is cryptography?” At the time, my argument was not refined and the learning tools had not yet matured … But frankly, I think that the more the reason for which he did not understand that he was simply not technical and did not adopt early technology.
I delicately persisted and he finally came. Before the end of 2012, he had obtained a good reserve of parts and, as the price increased by many multiple, I obtained more and more his ear for the future opportunities that could arise.
Now he has not decided to buy bitcoins because he ended up understanding technology, in fact, I’m still not sure years later if he understands a large part of Bitcoin Nitty-Gritty or wrapped the potential implications that Blockchain technology provides. When Ethereum arrived, he certainly did not understand the concept and why I decided to drop everything at the end of 2013 and may significantly consider the project with my co-founders then Vitalik, Mihai and Charles, and finally the rest of the founding teamAs there are today.
Bitcoin is complex to explain, Ethereum takes it a few notches. It is not rocket science, but it may seem like many people. Unknown to terms like smart contracts,, smart propertyOr Dapps May seem intimidating to the masses. Even terms or words become more common, such as “cryptocurrency” Or “Distributed Grand Book System“Can always be unknown with a lot. Let’s face it.
Rightly so, the majority of the development and the current objective of Ethereum is to put the tools in the hands of the developers and to show them how they can create the end users of the products possibly valuing. Less time and resources have been devoted to Ethereum’s explanation to end consumers, businesses and institutions.
With weekly announcements of “Blockchain integrations” (see Nasdaq, IBM,, Hondian government and countless others) and Friendly legislation proposals Emerging countries like Canada, there is an increased interest in many sectors and that more integration projects are starting to hit the news, more and more interest is aroused by organizations that do not want to be left.
Explain complex ideas
So how can we get Ethereum, and in general, complex ideas to the general public? Well, whether it is a company that tries to communicate new innovations to investors, or to an educator who teaches a difficult subject in a short time, The problem is to know how to take an abundance of mainly technical information and simplify effectively and present if in a commitment and informative manner?
An answer is infographics. Here are some advantages of this support
- Infographics are more catchy than printed words, because they generally combine images, colors and content that naturally attract the eye and use those who have a shorter range of attention.
- Infographics are extremely shareable on the web using the integrated code and are perfect for sharing social networks
- If it is visually attractive with coherent colors, shapes. messages and logo they provide an effective means of brand awareness
The below is the concept of the first general infographic for Ethereum designed for the masses. I will allow him to talk about himself and I salute the comments and questions about the reasons why we have transformed the message as we did or why certain terms or ideas have been left out. Do not hesitate to share this and get the message across on the web.
It is the first of some infographics proposed. The following will focus more on cases of use of Ethereum for various sectors, then one for the most technically inclined.
I miss Father’s Day with my father (and my brother’s first Father’s Day) to be in Switzerland on Ethereum business. However, I saw my father this week and I felt a certain achievement when after having shown him the infographic, he said to me: “I finally have an idea of what Ethereum is and its potential. Now, what is all this speech on Bitcoin?”
Happy Father’s Day to all fathers since Ethereum
Anthony Di Iorio is founder of Ethereum and is currently a consultant and advisor for the project. He is president and founder of Decentral And Decentral consulting servicesOffering technology consulting services specialized in blockchain and decentralized technological integrations for businesses, small businesses and start-ups. Anthony is the cryptocurrency advisor to Mars Discovery Districtorganizes the Toronto Ethereum meeting group And Dec_tech (Decentralized technologies) Events and will give conferences this summer at the University of Nicocia Masters program in digital currencies.
