Multi-year partnership will showcase Floki’s Valhalla game across University of Miami athletics
MIAMI, Fla. (August 27, 2024) – Cryptocurrency organization, Floki, has announced a partnership with University of Miami Athletics.
Floki is proud to announce that Valhalla, a groundbreaking MMORPG (Massively Multiplayer Online Role Playing Game), will be at the forefront of a massive multi-year partnership with the University of Miami Athletics Department. This groundbreaking partnership will see Floki and Valhalla’s messaging prominently displayed throughout the University of Miami Athletics Department.
“We are very excited to partner with Floki,” said Chris Maragno, senior vice president of Hurricane Global Partnerships. “They share our commitment to excellence and our continued efforts to enhance the Miami Hurricanes fan experience, and we look forward to bringing this partnership to life.”
The multi-year agreement will showcase Floki’s immersive NFT metaverse game, Valhalla, through unique content and promotions featuring the Hurricanes, presented across social, digital and on-site platforms.
To kick off the partnership, Floki is donating to Canes Connection, the official NIL collective of the Miami Hurricanes, for every field goal the Hurricanes make during the football season.
ABOUT FLOKI
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the most widely known and used cryptocurrency in the world, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally through strategic marketing partnerships. Learn more at floki.com.
ABOUT UNIVERSITY OF MIAMI ATHLETICS
The University of Miami Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes in 18 sports. Miami has won 21 team national championships and 85 individual national championships during its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information, visit www.miamihurricanes.com.
ABOUT LEGENDS
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions – offering clients and partners a service solutions platform powered by 360-degree data and analytics to elevate their brand and realize their vision. Currently, Legends works with marquee clients in industries including professional sports, higher education, attractions, entertainment, conventions and leisure. We are industry leaders in designing, planning and delivering exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.
ABOUT VALHALLA
Valhalla is a spin-off of the classic Creature-Collection adventure set in a vibrant, living MMORPG open world inspired by Norse mythology. Players interact with, discover, tame, train, and trade a diverse cast of eccentric creatures called Vera. Alone or in a clan, players participate in a dynamic, player-driven economy to rise through the ranks of the community and achieve tactical supremacy on the hex-grid battlefield. Learn more at valhalla game.
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