“One thing that really fascinates me is the biggest wealth management platforms in the United States that have relying on their advisers and customers who were first access to Bitcoin and Ethereum,” said Stoddard, head of reasonable heritage management platforms.
Since its foundation over ten years ago, Grayscale has been at the forefront of the cryptocurrency to traditional investors. Today, with more than 40 products on its platform and an increasing demand for investment vehicles in regulated digital assets, the company is at the center of one of the most important changes in wealth management.
Brooke Stoddard, head of heritage management platforms and diligence in Grayscale, works in close collaboration with advisers and institutions. He says that the company’s mission has remained consistent: providing access to digital assets in a way that financial professionals can trust.
“Grayscale has existed since 2013, so we have a 12 -year assessment to help investors access the class of fast -growing cryptographic assets,” said Stoddard Investmentws During the future Proof Festival 2025. “We have 40 different products on our platform … Recently, we have just seen an increase in demand for the types of products we sell, in particular Bitcoin and Ethereum etps, financial advisers and also their customers.”
Regulatory clarity stimulating demand
Much of recent growth, said Stoddard, is rooted in greater confidence of regulators and government policy. “A party is a regulatory clarity,” he said. “The Genius Act was adopted in July … It offers a lot of coverage and greater confidence for wealth management platforms to say:” Okay, look, there is essentially support for government and regulatory for this type of cryptocurrency. We should now feel comfortable going through the reasonable diligence process for Ethereum ETPS, for Bitcoin ETPs, and make them available to our customers who choose to invest. ”
For Stoddard, the change recalls the previous moments of financial innovation. “The dawn of ETFs 20 years ago … is a good example. The first ETF S&P 500 was born in the 90s, at the time, the financial advisers heard about this, but had to be educated on this subject. This is something similar to what’s going on with crypto today. ”
The gray level looks closely at regulatory developments, especially around ETF. “SEC has shown that they are favorable to cryptography,” said Stoddard. “This can mean a certain number of things, but they can become comfortable with different types of ETF, which would give companies like the possibility of putting new cryptocurrencies in an ETF packaging. And as we have seen … FNB are extremely popular packaging to have access to many different asset classes.”
In the end, Stoddard believes that the industry is at an inflection point while wealth management platforms are starting to open the door to digital asset products. “One thing that really fascinates me is the biggest wealth management platforms in the United States at ease with their advisers and customers who were first accessing Bitcoin and Ethereum,” he said. “These companies may not have made it possible to access … in the last six months, 12 months, or even 18 months. But we find that they arrive at us and wanted to undergo a reasonable diligence of these types of products now. ”
Direct
Grayscale has focused on education, creating a solid research and resources library. “We are running with education and the advisers came to us because they heard of the crypto,” said Stoddard. “They receive a few questions about the crypto, and they are looking for educational resources, of which we have an entire research library and Bitcoin and Ethereum 101 equipment to help them better understand these assets.”
The questions that the advisers ask in gray levels are large. “Sometimes it is that they want more information on the technology that underlies Bitcoin or Ethereum. Sometimes they want to understand the quantifiable measures of the crypto, which means how volatile bitcoin is as an actor or ethereum as an active in relation to other classes of traditional assets,” said Stoddard.
The interest in crypto cuts all age groups and wealth levels. Stoddard said, even if you may think that only young advisers who work with new generation customers are interested: “The precise answer is that we get questions about each type of advisor and each type of customer. Younger customers and their advisers may also have adopted adopters earlier, but richer, potentially older of older customers ask us the same number of questions about Crypto too. ”
A turning point
For gray levels, the opportunity is a question of scale as well as innovation. “When you look at the wealth category in the United States, you speak of around 30 billions of dollars managed by these large wealth platforms,” said Stoddard.
“If we can, in a reasonable, regulated and crypto-educational way, help these platforms and their advisers to have access to the best ETF Bitcoin and Ethereum in the category, this is the type of work I want to do here (in Graycale),” he said.
