The online casino company intends to launch its new prediction market platform in the first quarter of 2026.
Las Vegas-based High Roller Technologies is launching into the US prediction market with a new dedicated product, following two partnership announcements signaling how the company plans to create, distribute and market the offering.
This week, High Roller announced a partnership with Crypto.com | Derivatives North America, the CFTC-registered exchange and Clearing subsidiary of Crypto.com, to power event contracts on the new platform. Today, a marketing agreement with Lines.com to support prediction market efforts was also announced.
High Roller Technologies operates real money online casino brands like High Roller and Fruta worldwide, offering casino-style games from dozens of providers through its platforms.
News of the partnership on prediction marketplace Crypto.com led to a sharp rise in High Roller shares on Wednesday, with shares surging more than 500% following the announcement. Market reaction suggests investors see great value in prediction markets, as the sector has seen a surge in interest and engagement over the past year.
Gaming operator ventures into new territory with launch of predictions
High Roller’s main casino operations are not in the United States, with the company currently focusing on international markets and, more recently, expansion into North America. In 2025, High Roller has applied to launch its online casino products in Ontario, Canada. The company is still awaiting approval, but hopes the launch will happen later this year.
The move toward prediction markets represents diversification beyond traditional iCasino operations. This will also give High Roller an entry point into the US market.
High Roller CEO Seth Young highlighted that the partnership combines his company’s online gaming expertise with Crypto.com’s secure and regulated trading network.
“This partnership with Crypto.com will allow us to offer regulated event contracts to a broad audience, combining our platform experience with compliant marketplace infrastructure,” Young said in a press release.
High Roller’s New Prediction Market Product May Be Available Soon; the company is targeting a launch in the first quarter of 2026. Crypto.com will be the exclusive provider of event contracts in finance, sports and entertainment, the release said. The name of the product was not revealed in the release, but an included link led to a page showing a mockup in which the platform is called “HighRoller Markets.”
Lines.com partnership to help with marketing and customer acquisition
Following the Crypto.com news, High Roller announced a strategic marketing partnership with Lines.com, a sports media platform that covers major U.S. professional and collegiate sports and has a sports-focused social network of over 2 million followers.
The partnership aims to support marketing and user acquisition for High Roller’s upcoming market prediction product. Lines.com’s audience is already familiar with probability-based content, as the site’s content focuses on betting lines and sports betting analysis. The partnership (and the mockup above) suggests that sporting event contracts will be the focus of the upcoming product.
“Lines.com brings a powerful combination of audience reach, conversion performance and automated distribution that aligns perfectly with our vision to create a leading platform for prediction markets in the United States,” High Roller’s Young said in the Lines.com release.
Crypto.com’s strategic partnership
The High Roller deal is the latest in a series of strategic partnerships that Crypto.com has entered into to expand access to its prediction markets across various platforms. Rather than relying solely on markets within its own app, Crypto.com has actively signed deals to integrate its event contracts into third-party platforms, helping to expose new audiences to prediction markets while driving greater user adoption and liquidity.
The High Roller deal is the crypto exchange’s latest partnership with a gaming company. Crypto.com offers similar deals with:
• Best fantasy sports operator outsiderwhich began offering trading of sporting event contracts through its platform last year in some states.
• Sportswear and iGaming company Fanaticswhich launched Fanatics Markets with Crypto.com contracts in December.
• Casino competitions MyPricewhich intends to launch MyPrize Markets with Crypto.com contracts, but has not yet announced rollout plans for the vertical.
Additionally, Crypto.com announced similar partnerships that will see its marketplaces integrated with social media platform Truth Social and entertainment news site Hollywood.com.
Mike Breen
Mike Breen is a professional writer and editor covering a wide range of topics for over 30 years. He has been a freelance writer in the gaming industry since 2020, reporting on sports betting, online casinos and more for various Catena Media sites, and he began reporting on industry news from the 2025 prediction market for Prediction News. Prior to that, Mike was the founding editor of his hometown newspaper altweekly in Cincinnati, Ohio, where he extensively covered local arts, music and news. Mike’s published writings have received recognition and several awards from organizations such as the Society of Professional Journalists and the Association of Alternative Newsmedia. When Mike is not working, Mike enjoys playing and listening to music, attending comedy shows, watching movies, and spending time with his family and three cats.
