- President Donald Trump made a lot of money from crypto in 2025.
- Memecoins, a Trump-branded DeFi protocol, and stock trading all contributed.
- Trump and his family also lost money betting on crypto.
The Trump family made a lot of money from crypto in 2025.
Hyper-volatile memecoins, a Trump-branded DeFi protocol, and juicy stock trades in Trump-linked companies have all helped enrich the president, his wife, and many of his children.
The president’s net worth, to which his crypto projects contribute significantly, stands at $6.6 billion, according to a Forbes analysis.
However, many of those who bought into Trump’s crypto projects were not so lucky.
Join DL News as we look at the winners and losers in Trump’s crypto empire, and what it all means for investors in the year ahead.
Trump Coins
Trump-branded memecoins were the first to hit the market in 2025, with the president launching his three days before his inauguration, and his wife, Melania, launching hers two days later.
Both tokens initially reached multi-billion dollar valuations, only to fall for the rest of the year. Those who bought Trump’s memecoin near its all-time high are down 92%, while Melania’s token has crashed more than 99%.
This does not mean, however, that the Trumps did not benefit greatly from it.
Trump or companies controlled by Trump will ultimately receive 80% of the total supply of his memecoin, according to the Trump memecoin website. At $5.50 per token and with a billion tokens in total, its hoard of memecoins is worth approximately $4.4 billion.
However, this reserve could not be sold entirely without causing the price of the token to plummet, meaning its true value is significantly lower.
So far, Trump’s memecoin-linked wallets have sent $96 million worth of USDC and $8.5 million worth of TRUMP to Fireblocks, a crypto custody platform that also sells assets on behalf of its clients.
As for Melania, it’s unclear if she ever had a vested interest in her own memecoin.
An amended complaint filed in October alleges she was just a pawn in a sophisticated pump-and-dump scheme surrounding the token run by Benjamin Chow, co-founder of crypto exchange Meteora, and Hayden Davis, co-founder of crypto venture capital firm Kelsier Labs.
A wallet linked to memecoin Melania sent $4.4 million in USDC to crypto exchange Kraken in September, according to onchain records. Another wallet sent a similar amount to several different exchanges between March and April.
Liberty Global Financial
World Liberty Financial, the Trump family’s DeFi protocol, concluded its public sale of WLFI tokens in March, raising $550 million.
Of that amount, $15 million was set aside for operating costs, according to public project documentation. Of the remaining $535 million, just over $401 million – or 75% – goes to DT Marks DEFI LLC, a company of which Trump owns 70% while his family owns the remaining 30%.
Trump was removed as co-founder of World Liberty Financial upon taking office, but his company still receives company profits through DT Marks.
Trump and his family also own a substantial amount of WLFI tokens themselves.
DT Marks owns 22.5 billion tokens, or 22.5% of the total supply. This implies that Trump’s personal stake amounts to approximately 15.75 billion tokens, representing a current market value of just over $2 billion.
However, these tokens are locked and are not yet freely exchangeable.
There is also the USD1 stablecoin from World Liberty Financial to consider.
The project backs the stablecoin with short-term US Treasury bills, US dollar deposits and other cash equivalents.
Based on the $3.8 billion1 outstanding, World Liberty is expected to generate approximately $100 million in interest from these supporting assets, 75% of which will accrue to DT Marks.
Finally, there is Alt5 Sigma, a publicly traded crypto treasury company with a mandate to purchase the project’s WLFI token.
In August, the company purchased 150 million WLFI directly from World Liberty for $750 million in cash and equity. As before, 75% of the cash receipts are likely going to DT Marks, according to World Liberty Financial documentation.
Public companies
Trump and his family’s dealings in their crypto-related public companies have not been as successful as their purely crypto businesses.
Trump Media and Technology Group, the president’s media company, announced in July that it had purchased $2 billion worth of Bitcoin. At the time, the world’s largest cryptocurrency was trading at around $103,000.
With its stock now trading at around $92,000, the company, of which Trump owns just over 50%, is almost certainly sitting on a significant unrealized loss.
Then there’s American Bitcoin, a Bitcoin mining company co-founded by Eric Trump that counts his brother Donald Trump Jr. as a shareholder.
Eric owns 7.3%, while Don Jr. is listed as an investor but with no specified stake.
US Bitcoin shares have fallen nearly 80% since its September 3 debut following a reverse merger resulting from the acquisition of Gryphon Digital Mining’s public company.
This drop resulted in an unrealized loss of more than $400 million on Eric’s share of the company compared to its value as of September 3.
What comes next?
As Trump’s crypto projects have enriched him and his family, cracks are beginning to appear.
Accusations that Trump’s crypto dealings raise conflicts of interest and have led to widespread corruption and self-dealing are growing.
The White House has repeatedly refuted these allegations.
“President Trump’s assets are in a trust managed by his children. There are no conflicts of interest,” said Anna Kelly, the deputy press secretary. DL News.
Yet with enough political muscle, these accusations could intensify in the coming year.
At the same time, the value of most of Trump’s crypto projects is falling, costing those holding the bag dearly and eroding his paper gains.
Yet despite all of this, there is no indication that Trump’s crypto profits will completely dry up in the near future.
With the president’s formidable star power driving interest, crypto will likely continue to generate more profits than anything else in its 50-plus years in business.
Tim Craig is DL News’ DeFi correspondent based in Edinburgh. Contact us with advice at tim@dlnews.com.
