iShares just added 750,000 new securities to its London Bitcoin ETP. The new lot values Bitcoin exposure at $8.52 per unit, and trading is expected to begin in early February. This comes at a time when access to Bitcoin through regulated products continues to expand in global markets.
The price of Bitcoin did not jump on the news. It matters. New issues generally signal demand from large investors rather than short-term hype.
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What is a Bitcoin ETP and why should you care?
A Bitcoin ETP is a stock-like product that tracks the price of Bitcoin. Think of it like buying Bitcoin through your regular brokerage account instead of setting up wallets and private keys.
This specific iShares product holds real Bitcoin in custody. Coinbase Luxembourg protects the coins. This setup aims to reduce the risk that beginners fear most: losing access to their crypto.
Another crypto ETP joins our market!
The London Stock Exchange welcomes @21shares“Bitcoin Gold ETP (BOLD), their fifth FCA-approved crypto product for UK retail investors.
Bitcoin, gold, a regulated ETP: https://t.co/34jdZe8o1P#OpenMarket #Crypto #FTE pic.twitter.com/ejlhBXhHFD
– London Stock Exchange (@LSEplc) January 14, 2026
The London Stock Exchange welcomes For ordinary investors, this means easier access. You can get exposure to Bitcoin alongside your stocks and funds, without touching an exchange.
Institutional demand continues to grow quietly
This is the 66th time that iShares has issued new securities for this Bitcoin ETP. Repeated issuance generally indicates continued demand from funds, pensions and wealth managers.
In the United States, spot Bitcoin ETFs were a game changer in 2024. BlackRock’s IBIT surpassed $40 billion in assets, leading a wave of institutional adoption.
JUSTIN: BlackRock files new iShares Bitcoin Premium Income ETF starting in January 2026.
The fund would provide exposure to Bitcoin while generating yield by actively selling call options on the more than $70 billion iShares Bitcoin Trust (IBIT).
The strategy aims to monetize the volatility of Bitcoin,… pic.twitter.com/f4Ugt0Zyfv
– Bitcoin News (@BitcoinNewsCom) January 26, 2026
You can see how ETF activity shapes price action in recent Bitcoin ETF feeds. When money comes in or goes out, Bitcoin reacts.
The London product plays the same role for European investors. It funnels large pools of capital into Bitcoin via familiar rails.
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Lower fees are a game changer for long-term holders
The fees are more significant than most beginners think. This ETP normally charges 0.25% per year, but a temporary waiver reduces this to 0.15% until the end of 2026.
Over time, lower fees mean more of Bitcoin’s price gains stay in your pocket. For long-term exposure, this difference adds up.
(Source: BTCUSD/TradingView)
This pricing pressure mirrors what has happened in the US ETF market. Competition continues to drive down costs for investors.
How This Fits into the Bigger Bitcoin Story
This issuance does not change the supply of Bitcoin. This changes who can buy it and how easily. For beginners, ETPs offer a gentler entry point. For purists, self-care still matters.
Regardless, Wall Street continues to build pipelines to Bitcoin. This trend explains why ETF-driven Bitcoin moves are now shaping the market more than retail hype.
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The post iShares Adds 750,000 Bitcoin ETPs as Wall Street’s Appetite Grows appeared first on 99Bitcoins.
