This decision marks an important step in the integration of digital assets into traditional finance. The bank plans to implement this program globally, relying on third-party custodians to protect the pledged tokens.
According to Bloomberg, this development builds on JPMorgan’s earlier decision to accept cryptocurrency-related ETFs as collateral.
Understanding change
For years, JPMorgan CEO Jamie Dimon has expressed skepticism toward cryptocurrencies, even calling Bitcoin a “fraud” in 2017. However, the bank’s recent actions indicate a shift in perspective.
The decision to accept Bitcoin and Ether as collateral reflects a broader trend of traditional financial institutions adopting digital assets. The move could give cryptocurrency-rich clients more liquidity options without the need to sell their holdings.
NEW: JPMORGAN PLANS TO ALLOW INSTITUTIONAL CUSTOMERS TO USE BITCOIN AND ETHER AS COLLATERAL FOR LOANS BY THE END OF THE YEAR – BY BLOOMBERG SOURCES pic.twitter.com/oIQfdjhAzx
– DEGEN NEWS (@DegenerateNews) October 24, 2025
This development highlights the growing acceptance of cryptocurrencies in traditional finance. For investors, this highlights the growing recognition of digital assets as legitimate financial instruments.
As more institutions adopt similar practices, the crypto-related financial services landscape is likely to expand, providing new opportunities for institutional and individual investors.
Learn more about crypto adoption
Although Bitcoin remains above $100,000 and is seeing record institutional adoption, retail interest has declined sharply. Google searches for “Bitcoin” are now lower than almost any time during the 2020 and 2021 bull run, as well as the bear market that followed.
Although Bitcoin is holding above $100,000 with record institutional adoption, retail interest has plummeted.
Google now searches for “Bitcoin” at a lower level than virtually the entire 2020/21 bull run and subsequent bear market.
Full breakdown below: pic.twitter.com/DyL3K0VXuC
-Matt Crosby (@MattCrosbyPro) October 23, 2025
This suggests that even as large investors and institutions continue to embrace crypto, daily retail participants are showing less enthusiasm, signaling a shift in market dynamics and sentiment.

Disclaimer
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