Michael Saylor Hints at Strategy’s Upcoming Bitcoin Purchase

Michael Saylor has hinted that Strategy will soon make another purchase of Bitcoin, pushing its holdings beyond 3% of the total Bitcoin supply.

Saylor posted “Bigger Orange” on X, a phrase he has used in the past before announcing new Bitcoin purchases. Strategy currently holds approximately 687,410 Bitcoins, which equates to approximately 3% of Bitcoin’s peak supply of 21 million coins. The company has made over 94 Bitcoin purchases since 2020, with an average purchase price of around $75,000 per Bitcoin.

Last week alone, Strategy purchased 13,627 BTC for approximately $1.25 billion, using a combination of debt, equity, and cash. With Bitcoin trading near $95,000, Strategy’s unrealized gains have increased significantly. This large exposure made the company one of the largest Bitcoin holders in the world, further cementing its image as a long-term Bitcoin-focused company.

₿igger Orange. pic.twitter.com/HI47hMCnui

-Michael Saylor (@saylor) January 18, 2026

Strategy’s Bitcoin bet strengthens as MSTR lags its holdings

However, Strategy’s stock price has yet to fully reflect the growth of its Bitcoin holdings. According to TradingView data, MSTR shares are up about 4% over the past week and are up more than 12% year to date. The stock was trading near $174 at the time of the report. Over the past five years, MSTR has gained over 180%, showing strong long-term performance.

Investor confidence also improved after MSCI decided not to change its index rules, removing uncertainty surrounding the strategy’s position in the market. Many investors now view MSTR as a leveraged proxy for Bitcoin, meaning the stock often moves more sharply when Bitcoin rises or when Strategy announces new purchases.

Meanwhile, near-term Bitcoin market sentiment remains cautious. Analyst Ted Pillows noted tight liquidity and strong trading interest between $96,000 and $98,000. These price levels often attract high activity and can slow price action or trigger volatility.

Despite caution from retail traders, institutional activity in Bitcoin futures is increasing, suggesting that large players are still positioning themselves for future moves. Overall, corporate accumulation remains strong, but short-term Bitcoin price action may remain volatile.

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