Naver to acquire Upbit, provides for the stable sustained

Naver Financial, the fintech arm of the south-Korean technology giant Naver, is preparing to acquire Dunamu, the operator of the largest crypto exchange in the country, Upbit.

The agreement will be made via an exchange of shares, the approvals of the board of directors expected soon. Naver, often called “Google from South Korea”, is already a leader in research, payments and digital services, and the acquisition would mark an important step in cryptography and digital finance.

Breaking🚨 S. Korea’s Google Eyes Crypto

Naver, the best search engine in South Korea, plans to acquire Upbit, the largest crypto exchange in the country, the equivalent of Google Buying Coinbase! pic.twitter.com/s8mrgt9b1s

– Cryptosavangexpert ® (@CryptosAVIngexp) September 25, 2025

Naver Financial should launch a Korean back stablecoin and develop in other digital financing initiatives, with growth plans abroad. The Chosun Daily cited sources saying that the move positions Naver as a world player in Fintech.

This occurs while eight large South Korean banks are preparing their own stablecoin launches by 2025-2026, with the Bank of Korea, supporting the stablecose issue led by the bank.

The country’s cryptographic industry saw a more user-friendly regulatory climate under President Lee Jae Ja-Myung, which has advanced legislation which includes the legalization of stablecoins.

South Korea works on clear crypto rules and plans to launch a stablecoin linked to the Korean Won. The ruling party has set up a working group to adopt laws on stablescoin by the end of the year.

Naver’s Dunamu’s agreement is aligned with the growth of the cryptography of South Korea

The Naver equity price climbed from 11.4% to 254,000 wons ($ 181) on the news of the acquisition of Dunamu, which in Upbit controls the fourth exchange of crypto worldwide with a volume at 2.9 billion dollars per day,

Naver, who has already experienced Crypto via his Naver Pay portfolio, was launched in 2024, published a profit in the second quarter of $ 355 million on turnover of more than $ 2 billion.

Meanwhile, the cryptography market in South Korea is booming, with crypto users leafight 16 million in February and planning to reach 20 million by the end of the year.

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