NFTs are forever and will bounce back again – Gary Vee

The global non-fungible token market has seen a significant decline in value, trading volumes, and investor participation since its peak in 2021 and early 2022. Market capitalization has fallen drastically, with most top-tier NFTs experiencing price drops of more than 70% from their all-time highs. Nevertheless, the NFT market is expected to rebound, probably before the end of this year.

Gary Vee optimistic about NFTs

One of the industry experts bullish on NFTs is Gary Vaynerchuk, a serial entrepreneur who is president of VaynerX, CEO of VaynerMedia, and creator and CEO of VeeFriends. While discussing NFTs more frequently in Spaces and other forums, Gary Vee argued that NFTs would rebound and eventually be seen as other collectibles, such as baseball cards and comic books.

“NFTs are forever.”@garyvee on where NFTs are heading pic.twitter.com/dQw7BZ9N8o

– Loki 😈 (@lokithebird) January 4, 2026

However, as with all collectibles, the now highly anticipated bull cycle will include ups and downs. In his opinion, the premier and undisputed NFT collectible will be CryptoPunks, a globally recognized collection of non-fungible tokens, previously from Larva Labs, but now managed by the Infinite Node Foundation. The Punks NFT Collection includes a limited set of 10,000 pixelated NFTs stored on the Ethereum blockchain network.

The next tier will be pre-2021 NFTs with strong provenance. He did not name specific projects, but in past discussions he has highlighted historically significant NFTs. The final tier will include a small set of five to six NFT projects, led by founders who have outlasted all others. Vee thinks he is one of them and only few others will have the same level of hustle and execution. He did not mention a specific collection.

Overview of the VeeFriends NFT series?

Gary Vaynerchuk has positioned his VeeFriends NFT project as an accessible entry point into the NFT space. VeeFriends is an NFT collection offering a limited supply of 10,255 NFTs created on the Ethereum network. These NFTs aren’t just digital art; they represent characters designed by Vee, each embodying specific human traits that he admires and considers essential to success and personal growth. The NFT series also serves as access tokens, providing holders with various benefits, including entry to the annual VeeCon conference.

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