We are excited to announce that Payward, our unified financial infrastructure platform that powers Kraken, has acquired Magna. Magna is the leading token management platform used by crypto-native teams to manage acquisition, claims, distributions and related operational workflows. Terms of the transaction will not be disclosed.
This acquisition marks an important step in our expansion beyond commerce infrastructure to a fully verticalized product suite supporting early-stage fundraising, growth, distribution and long-term lifecycle management.
Magna has already become a critical piece of infrastructure for teams managing billions of dollars in active token ecosystems, supporting on-chain and off-chain operations across multiple chains.
It is expected to serve as an operational layer within our broader vision, bringing established tools for on-chain and off-chain vesting, white-label token claims, custody and escrow workflows, specialized staking features and much more. Magna will continue to operate as a standalone platform, while both teams focus on integration, security hardening, and foundational integrations.
Arjun Sethi, co-CEO of Payward and Kraken: “If we don’t build reliable lifecycle infrastructure, markets will consolidate around whoever controls distribution and access. With Magna, we are investing in an open, chain-aware infrastructure that engages builders earlier and connects fundraising, distribution, and liquidity into a single operational layer.”
“The goal is simple. Help projects move from idea to execution with clarity and measurable results, without locking them into a single stack.”
Kraken, head of Onchain, Calvin Leyon: “For over a decade, Kraken has been building the trusted market infrastructure that powers the crypto economy. As digital assets evolve from a new asset class to a foundational layer of the internet economy, the opportunity is to extend that trust beyond trading and into the full lifecycle of tokens and networks.”
“This acquisition accelerates Kraken’s evolution into a platform where issuers, builders and investors can rely on institutional-grade infrastructure from inception to scale. By bringing Magna’s operational expertise and deep understanding of the day-to-day workings of token networks to Kraken, we are expanding what it means to build, operate and participate in open financial markets.”
Bruno Faviero, CEO of Magna: “Magna was built to make token operations safer, simpler, and more compliant at scale. Over the past four years, we have become the largest token acquisition platform, serving more than 160 clients with a maximum total value locked of $60 billion in 2025. Magna has become a trusted partner that teams turn to when preparing for the most critical moments around their TGE and for managing investors, teams, and community.”
“Joining Kraken gives us the resources to support existing and new customers with institutional-grade infrastructure, greater liquidity, and global distribution. I couldn’t be more excited about our shared vision to support token ecosystems and the builders that support them through formation, launch, and growth.”
Later phases will more directly align Magna’s products with our broader roadmap to support token fundraising, issuance workflows, and distribution globally, while preserving flexibility for teams operating across multiple chains and custody configurations.
Magna will remain available to customers today and will continue to support existing integrations and workflows. We will share additional updates as product integrations progress.
