Key takeaways
- PwC has changed its strategy to engage more actively in the crypto space.
- The move comes as the Trump administration has embraced crypto through executive orders and policy initiatives aimed at supporting the industry.
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PwC is expanding its digital assets business in response to regulatory developments under the Trump administration, which have brought greater clarity to this rapidly growing sector.
PwC US head Paul Griggs told the FT that measures such as the Genius ACT and new SEC regulations have given businesses the confidence to adopt digital assets, opening up advisory and audit opportunities that PwC believes it should serve.
He added that tokenization would likely continue to grow and that PwC needed to be active in this ecosystem.
The Big Four auditor also advises clients on uses such as stablecoin-based payments, adding partners with specialist expertise and securing new audit mandates in the sector. Griggs said the firm was seeing a steady increase in opportunities in its audit and consulting businesses.
PwC gained early exposure to digital assets through selective initiatives in markets such as Hong Kong and Luxembourg, where individual offices experimented with Bitcoin payments.
