According to Johann Kerbrat, the head of the Auto-Crypto Auto-Cryptodie, the manager of the Auto-Crypto cryptation.
“For us, it was really important to have a wallet,” said Kerbrat in an interview with the host Scott Melker. “Many customers were interested in self-care or do more things at Chain, but they were used to (Robinhood’s) UI / UX, everything was very well done. Suddenly, they enter the world of the portfolio or in the world of Defi and things are quite complex … and we get a lot of frustration from customers. »»
Kerbrat explained that Robinhood’s cryptographic wallet serves as a simplified gateway to decentralized finance, where users can interact with thousands of new tokens and DAPPs without the complexity that often dissuades the adoption of retail.
“Crypto and Defi in general are such a large space. It changes so much, so quickly. You have tens of thousands of new tokens added every day. You have new DAPPs existing every day, ”he noted. “So that we think of a world where we could integrate everything into the centralized exchange, it is very difficult … but we wanted to give the tools that customers always participate.”
He compared the role of the portfolio to that of a web browser: “Here you have the portfolio to access Web3.”
Robinhood currently has around 25 million customers, although Kerbrat has recognized that only a fraction of them actively uses the cryptographic portfolio.
“If you look at the addresses and what addresses (are) online, you can see that it is certainly not as big as the number of millions of people negotiating on a platform like ours,” he admitted. “But I think what we have seen is an activity signal. We see people doing more to the channel. »»
To facilitate the transition from centralized web3 finance, Robinhood launched Robinhood Connect, a ramp and ramp system that integrates with wallets like Metamask, Phantom and Moonshot.
“We focus on creating the bridge between centralized (funding) with very easy decentralized,” said Kerbrat. “For us, the important part here is to ensure that people can take advantage of their Robinhood accounts … then easily transfer the other platform.”
Robinhood Markets, the company based in Menlo Park which has taken importance during the short Pressure Gametop 2021, exceeded $ 1 billion in revenues in the fourth quarter. The sharp increase was largely motivated by its division of Crypto exchanges, which benefited from increased activity during the 2024 presidential election, where one of the voters out of seven identified as “cryptographic voters”.
