Featur.ioAn entertainment technology company that redefines public engagement, has today announced a strategic partnership with Luma, a leader in multimodal AI. This collaboration means that the Luma Ray2 border video model in Smart Content ™ ecosystem of functionality, transforming passive public into active, measurable and monetisable communities.
The partnership combines the advanced infrastructure of the intelligent functionality function, reliable by brands such as Mobil 1 and Netflix, with Luma’s advanced generative video models to offer deeply interactive, personalized and scalable audience experiences. With Netflix, the intelligent functionality content technology has generated more than 100 million impressions with 650K new users in a campaign for Love Death + Robots. Together, the functionality and Luma will unlock a new creative and commercial potential in the media, sports and entertainment.
The video model of the head of the Luma industry, Ray2, is capable of producing a rapid and coherent movement and ultra-realistic visual details. Also with advanced multimodal reasoning capacities, Luma makes global construction rich and controllable more accessible to creators than ever. Company technologies unlock new levels of depth, personalization and scalability for digital narration and fans’ commitment.
“Our partnership with Luma AI allows a new layer of personalization that actively engages the public, rewards participation and provides measurable results. Together, we create a fundamental infrastructure for the future of audience connection, “said Steven Ilous, CEO and founder of functionality.
“At Luma, we focus on building a transformer multimodal AI that allows creators and businesses, and this partnership is advancing this objective. By combining our generative technology with the functionality platform, we provide more immersive and scalable digital experiences – and we bring closer to a future where I have improved the way we create, connect and engage, “added Amit Jain, CEO of Luma Ai.
Emphasizing the immediate application of the real world, the partnership will integrate shared technologies in PacifierHighly anticipated project that has recently been presented in VarietyAnd officially presented by Mobil 1 and with Porsche and their 911 GT3 RR with a Hollywood team, including the executive producer David Ayer (A worker,, Beekeeper,, Training day) and the Marisha Mukerjee showrunner (Halo,, Snowpiecer), Lollipop Racing serves as a showcase of how intelligent content ™ and the narration improved by AI can allow creators and brands.
This announcement also reports the next series A series A series A, highlighting the company’s momentum and strategic position at the intersection of new generation content and fans’ commitment. For more information, please contact (protected by e-mail).
Functionality function
Functionality is the intelligent content platform fueling the commitment economy. By transforming passive content into measurable and personalized audience experiences, functionality provides creators, brands and platforms with unrivaled opportunities for monetization, commitment and public loyalty. https://www.feature.io/
About Luma
Luma builds a general multimodal intelligence that includes and operates in the physical world. Its flagship platform, Dream Machine, allows anyone to generate videos and photorealistic images from simple prompts and now feeds content creation for more than 30 million users. In 2025, Luma published Ray2, a generative video front border capable of creating realistic visuals with amazing details and a natural movement. Luma models are used by the best entertainment studios and advertising agencies as well as technology leaders like Adobe and AWS, and are available via subscription or API. The company is supported by Andreessen Horowitz, AWS, Amplify Partners and Matrix Partners. lumalabs.a
