The former CEO of Coinbase in Germany joins Lukso, aims to break the grip of Big Tech on the autonomy of the creator

Jan-Oliver Sell, the former Coinbase Director of Coinbase, in Germany, pleaded for Lukso, a layer 1 blockchain designed to revitalize the creative economy, in an interview of May 15, 2025, “centralized platforms are closed systems. They control who sees what the creators gain and what the features are authorized, “he said.

Lukso, a decentralized platform, offers an alternative to creators according to centralized platforms such as Google, Meta and Spotify which can modify the rules as they judge, an impact on the scope and income of creators.

The company has recently been named Sell as its new CEO and promises to move the power dynamics of the current centralized system thanks to its intelligent contract system of Lukso standards (LSP) which allows creators to fully control their identity and content.

The platform facilitates a universal identity for the creators and the AI ​​which is the test of censorship, entirely in chain and accessible to the public, allowing the content of a creator to be accessible and unspeakable by everyone, including applications and even protocols.

Large movements in Lukso.
⁰ The old CEO of Germany Coinbase, @JanosellI just joined @Universal_every As a COO to help bring Web3 to the dominant current.
With universal profiles, content belonging to creators and identities fueled by AI – Lukso is not only another blockchain. pic.twitter.com/2l68ihvczc

– ninjafromqueens.base.eth (@Ninjafromqueens) May 15, 2025

Problems such as the shadow prohibiting a profile or content, prevail over centralized systems, do not exist, all thanks to the LSP intelligent contracts of the platform, as once published, the content is part of a space without shared authorization.

Consequently, creators can experience their content without fear of being moved.

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Universal profiles of Lukso – advance for the transparency of AI and the adoption of web3

Although there are many advantages for web3 platforms (transparency, property, user agency, etc.), so far, they have been largely unpopular in the community of creators due to users of use such as unknown tools, confused interfaces and safety problems.

SELL explained: “What holds Web3 is not the tools and the DAPPs, but the foundations, the pure private key account system and the absence of an appropriate standardized SMART account system.”

According to the sale, Lukso’s universal profiles attack these problems by integrating intelligent, recoverable and friendly blockchain identities in the blockchain via its LSP smart contracts.

In addition, as AI continues to evolve, universal profiles are becoming more and more vital. With increasing concerns concerning paternity, award and responsibility, AI agents can establish a verifiable presence on the chain through Lukso universal profiles, ensuring transparency and confidence.

In addition, as universal profiles are modular and programmable, developers and creators can manage the profile of AI via the LSP6 key manager of LUKSO, allowing secure and collaborative governance of AI agents.

Similar to a human creator, because of his universal profile, an AI agent can develop his own reputation, win an audience and evolve socially.

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Decentralized systems can correspond to centralized convenience with appropriate standards

“Decentralized systems are often confronted with obstacles in scalability, speed and user experience,” said Sell, leading to dependence on centralized systems.

However, with the right standards and by taking advantage of universal profiles, web3 can offer intelligent, recoverable and extensible accounts, in turn offering a better user experience compared to Web2.

A key web3 advantage is its composability. Unlike the partitioned approach to web 2 platforms 2, the Lukso ecosystem allows users to directly integrate protocols into their profiles.

A mini application can therefore serve several ends. For example, the profile of an artist can become a ticket store, or the profile of a project can become its launch. The possibilities are endless because this level of modularity does not exist on the web2.

With appropriate standards in place, decentralized web 3 platforms have the potential to go beyond centralized convenience thanks to greater flexibility, property and creative potential.

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