Think about your CR Crypto strategy twice

Although some people believe that cryptographic public relations and communication efforts should slow down when the markets cool, it could not be further from the truth. Of course, during Crypto Winters, the product development teams meet to work on the construction of their solutions – and it’s great, but these are also the ideal moments for the construction of the brand.

Indeed, when the market requires a slowdown in cryptography, strategic brands take the opportunity to strengthen credibility while everyone Hibernate. And when the market is heating up inevitably, this strategy will position these players before competition.

Now, not everyone could agree with this point of view, arguing that pushing public relations during a slowdown is deaf. Others may consider slow market communications as unnecessary noise when product development should be the only priority. But visibility is not vanity – it is the strategy, and it is easier to stand out in quieter markets.

Slower news, journalists in

Like the movements of the cryptography market slow down, everything else relates to it, including the editorial rooms. In other words, journalists have more space (and patience) for stories that go beyond the simple price action. There are no big stories about digital assets exploding. Bitcoin (BTC) is far from reaching a new record of all time, and Altcoins are inspired by the number one in industry, which was sleeping it.

Thus, when the media threshing and noise in the cryptographic sphere go out, the media are looking for stories that deserve to be told. In such moments, real innovation and solid projects have the chance to shine and arouse real editorial interest, instead of getting lost among the titles of the theater.

Little news can be perceived as worthy of interest in a lower market

Here is a secret – During a bull race, not even a round of funding of $ 10 million could run the heads. It’s just too common when there is money everywhere everywhere. To illustrate, a source of initiates in the power of the Crypto media said one day that their “threshold for financing information coverage was at least $ 10 million, with exceptions”.

This may seem counter-intuitive at the beginning, but in a more lower market feeling, this same outlet could be interested in a simple $ 5 million, or even a seed lap of 1.4 million dollars, like the one recently high by the Hub Payment Crypto Lyzi to extend its service based on Tezos.

In other words, Lyzi has just told the world that he was there and is constantly working on the construction of his product. Undoubtedly, in a period of market pessimism, it would be a hell of an intelligent and well -timed public relations movement, and the best part – the tastes of Coindesk could recover it.

Pick up the microphone when no one speaks

Providing expert comments when the industry is even more precious. Journalists are still looking for sources and third -party ideas, and it is your chance to establish you as a figure in the sector, to whom journalists return when the Haussier market returns.

This means that when everything is calm on the cryptography front and a journalist knocks on your door, be ready. The hiring of a good public relations company that will lead you, shape your story and provide the scene is certainly the right decision, but it is up to you to walk with confidence and claim the spotlight.

Execution is always important

In this spirit, do not leave the news without thinking just for good. Be strategic on timing, such as holidays, conferences and other major events that could overshadow your news, as well as tone – this is not the time to boast but display resilience and value.

In addition, use market market time to build your reputation and expand your digital footprint thanks to media investments earned in confidence cryptography points of sale. Potential users, partners and investors will look for you online, so make sure they have good things to read on you-your RP works in the background.

The actual background line

All well considered, the crypto PR in time of market stagnation and the lowering feeling does not concern as much the creation of media threshing as to demonstrate a real substance. It’s about making a story that describes you as the crypto player who can withstand blizzard, better position your brand.

So, the next time you plan to remain silent during a slowdown in cryptography, think again. You could miss the best cycle public relations opportunities, because for the moment, you could attract more attention than usual.

Do not wait for the bull to take care – make your mark when the field is clear.

Afik Rechle

Afik Rechle is the co-founder and CO-PDG of CHAINTORY, a public relations agency in Crypto focused on results. He specializes in cryptographic communications and content marketing focused on research. AFIK has been in the cryptography industry since the end of 2016, helping blockchain companies to achieve their marketing and communication objectives.