Here is the post where it briefly talks about Reddit rugging the "perks" of snoo ownership – https://www.reddit.com/r/avatartrading/comments/1n5v3vq/did_we_ever_make_any_noise_for_samzfury_whose/
Then there is former Kraken CEO u/jespow and his CryptoSnoo that he purchased for $250k
Here is the announcement post, where it talks about the original program and the special in app perks. That have since been killed