Thu. November 28, 2024 ▪
3
min read ▪ by
Faced with the historic rise of bitcoin close to $100,000, Trezor, leader in cryptographic hardware wallets, is experiencing an unprecedented surge in sales. The manufacturer reports a spectacular 600% increase in its weekly sales.
Explosive demand driven by the rally in the cryptocurrency market
On November 22, 2024, as Bitcoin hit a new all-time high of $99,645, Trezor recorded its best sales day ever, surpassing its previous record from May 2023.
Danny Sanders, the company’s chief commercial officer, attributes this stellar performance to the significant decline in Bitcoin reserves on centralized exchanges, a sign of growing adoption of self-custody.
This rush towards hardware wallets can be explained in particular by the recent cyberattacks targeting several large exchange platforms, pushing investors to favor maximum security for their digital assets.
Faced with this explosive demand, Trezor is strengthening its leading position in the market for secure storage solutions, while competitors like Ledger are increasing promotional offers to maintain their market share.
A favorable regulatory context in the United States
The American political environment also plays a significant role in this record growth. Recent policy developments herald a “complete shift” in regulatory approach, according to Sanders, with a transition to a more favorable framework for the crypto sector.
This expected development in the regulatory landscape promises to provide increased legal clarity, facilitate institutional adoption of cryptocurrencies and strengthen the confidence of retail investors.
The market is also witnessing increased competition among hardware wallet manufacturers, with Ledger recently launching aggressive promotions on its new product line, particularly the Ledger Flex.
As Bitcoin continues its climb towards the $100,000 threshold, the demand for secure storage solutions is expected to continue to grow. This trend demonstrates the evolution of the market, where security and investor autonomy are becoming top priorities.
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Passionate about Bitcoin, I like to explore the intricacies of blockchain and cryptos and I share my discoveries with the community. My dream is to live in a world where privacy and financial freedom are guaranteed for everyone, and I firmly believe that Bitcoin is the tool that can make this possible.
DISCLAIMER
The views, thoughts and opinions expressed in this article belong solely to the author and should not be considered investment advice. Do your own research before making any investment decisions.
