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Home»DeFi»Trump Media pivots to the crypto with the Planned Truthplus token, the DEFI platform and the digital portfolio
DeFi

Trump Media pivots to the crypto with the Planned Truthplus token, the DEFI platform and the digital portfolio

April 30, 2025No Comments
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Trump Media and Technology Group, the company behind Truth Social and supported by US President Donald Trump, is preparing to deepen his involvement in cryptographic space.

On April 29, Trump Media CEO, Devin Nunes, revealed that the company was planning to work on a utility token and a digital portfolio to support transactions within its video streaming platform, Truth +.

According to him, the utility token would be a payment method for TRUTH +subscriptions, and its use can extend to other services in the wider truth ecosystem over time.

Nunes explained that the token would operate in a digital brand of truth portfolio, allowing users to manage payments transparently on the company’s digital products.

This decision is part of Trump Media’s wider strategy to create an autonomous platform integrated into the blockchain.

Truth.fi

Alongside the Crypto Wallet and Token, Trump Media also builds an arm of financial services called truth.fi.

The new company will focus on fintech solutions that reflect conservative values ​​and will aim to serve millions of investors sharing the same ideas in the United States and beyond.

Nulls wrote:

“By developing in this area, we aim to serve millions of investors in America and in the world who believe in the greatness of the American economy and who wish to invest in superior companies while avoiding giant, awakened and politically motivated investment funds of debannage problems.”

As part of its initial deployment, TRUTH.FI plans to offer separately managed accounts (SMAS) and negotiated funds on the stock market (ETF). The two products will follow an investment approach focused on America, combining exposure to traditional actions and digital assets.

Nunes said that the company had associated itself with index Technologies Group and the actions of Yorkville America to build SMA products.

On the other hand, Crypto.com and Yorkville America Digital will support the development of ETF products. All these financial tools should make their debut by the end of the year.

Meanwhile, the company is ready to invest up to $ 250 million from its cash reserves in these FinTech Ventures. This investment will also include direct assets in Bitcoin and similar assets focused on the crypto, which will be held in the custody of Charles Schwab.

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