Key notes
- Shareholders holding at least one DJT share on February 2, 2026 are eligible for non-transferable digital tokens and rewards from the Truth platform.
- Crypto.com will create and maintain tokens designed as assets rather than equity, thereby avoiding classification of securities under US guidelines.
- DJT stock climbed to $14.23 but remains down more than 60% year over year despite the temporary rebound in airdrop speculation.
Shares of Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) are trading higher today. This follows the company setting February 2, 2026 as the record date for its planned airdrop of digital tokens to shareholders. The move increased interest in a stock that has been under pressure over the past year.
Market reaction shows increasing attention to the non-transferable token, which is similar to an NFT. Investors are watching how associated rewards could boost engagement on Trump Media’s Truth-branded platforms. The company aims to do this without triggering securities issues.
Eligibility Rules and Airdrop Details
The company has confirmed the eligibility rules. Ultimate beneficial owners and registered holders of at least one whole DJT share as of February 2, 2026 are eligible for digital tokens and associated incentives, according to the announcement.
The company will work with Crypto.com to mint the tokens. They will record them on-chain and hold them until distributed to eligible shareholders. Trump Media plans to roll out periodic rewards tied to Truth Social, the Truth+ streaming service, and offerings like Truth Predict to shareholders as of the record date.
They emphasized that the tokens are not intended to represent equity or any ownership interest in the company or other entities. Airdropped assets should be non-transferable, non-monetary, and redeemable only through “essential third-party management efforts.” This language is consistent with U.S. securities guidelines.
Only the ultimate beneficial owners of DJT as of February 2 will be qualified to receive the tokens. Securities borrowers are excluded. Trump Media also reserves the right to change, modify or terminate distribution at its discretion.
DJT Stocks Rise Following Airdrop Announcement
The company’s shares were up about 2.6% today, trading near $14.23 in afternoon trading. Traders responded to the official registration date announcement and ongoing comments on the airdrop initiative. The move extends the rebound from levels near $13.30 seen when the token plans were first reported. Nonetheless, the stock remains significantly below previous highs, with a year-over-year decline of more than 60%. This despite a positive return profile since the start of the year, according to Yahoo! Finance.
DJT Stock Price | Source: Yahoo! Finance
Recent historical data shows that DJT closed at $13.87 on Jan. 16 on volume of approximately 3.69 million shares, highlighting that today’s rally marks an increase in interest but not yet a structural trend reversal, analysts say. Their shares continue to trade well below their past highs above $60 recorded in 2024, reflecting continued volatility and news sensitivity related to their digital asset strategy, Bitcoin.
BTC
$89,505
24h volatility:
1.6%
Market capitalization:
$1.79T
Flight. 24h:
$58.51 billion
cash flow plans and new shareholder reward programs.
The token airdrop acts as a short-term incentive for investors to hold DJT until the record date. This creates a temporary “dividend-like” event, even though the tokens are benefits rather than financial claims. Investors often buy speculatively ahead of such events, especially when the initiative involves leading brands, Web3 stories, and possible integrations within a business ecosystem.
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Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article is intended to provide accurate and current information, but should not be considered financial or investment advice. Because market conditions can change quickly, we encourage you to verify the information for yourself and consult a professional before making any decisions based on this content.
José Rafael Peña Gholam is a cryptocurrency journalist and editor with 9 years of experience in the industry. He has written in leading media outlets like CriptoNoticias, BeInCrypto and CoinDesk. Specializing in Bitcoin, blockchain and Web3, he creates news, analysis and educational content for global audiences in Spanish and English.
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