Key Notes
- The program targets international businesses, marketplaces and gig economy platforms with compatible stablecoin wallets.
- The stable growth of the coin prompted Cathie Wood of Ark Invest to lower her Bitcoin forecast from $1.5 million to $1.2 million per coin.
- Visa’s initiative complements its stablecoin pre-funding pilot from September, enabling seamless payment bridges between fiat and crypto.
Global fintech giant Visa will launch a new pilot program that will allow businesses to make payments to individual stablecoin wallets in fiat currency, while recipients can choose to receive funds in US dollar-backed stablecoins.
According to a press release from Visa on November 12, the new pilot is aimed at international businesses, marketplaces, creative and gig economy platforms, fintechs, and recipients with a compatible stablecoin wallet and who meet KYC/AML checks.
Reaction to the pilot program has seemingly been universally positive, with many notable figures and organizations in the cryptocurrency community posting optimistic comments in response to the launch.
1/ When a company like Visa announces a stablecoin payment pilot program, the impact is not only financial.
It’s structural.
This shows that blockchain infrastructure is no longer a prototype.
It is a true foundation of the world system. pic.twitter.com/wGCOpd9Ita
– Vara Network (@VaraNetwork) November 12, 2025
Year of the stablecoin
The cryptocurrency sector has seen record growth, as a whole, throughout 2025. The explosive rise in global interest was arguably triggered by the Donald Trump administration’s pro-crypto regulatory approach, beginning in January.
Since then, stablecoins have received the mainstream treatment. Incumbent crypto players such as Circle have seen massive interest in their stablecoin products, while major financial services organizations, such as Visa, have steadily increased their exposure.
As Coinspeaker recently reported, Cathie Wood, CEO of Ark Invest, even reduced her bullish price predictions on Bitcoin.
BTC
$101,590
24h volatility:
1.2%
Market capitalization:
$2.03T
Flight. 24h:
$62.74 billion
. It was previously set at $1.5 million, but the veteran forecaster lowered it to $1.2 million per coin, citing the growth of stablecoins as the driving factor for the change.
Visa, for its part, has seemingly gone all-in on stablecoins, implementing fiat-crypto bridges across its Visa Direct stack and other service areas. On September 30, for example, the company launched a stablecoin pre-funding pilot program.
The company says the previously launched program will work in tandem with the recently launched fiat-to-stablecoin pilot program, allowing businesses to pre-fund payment accounts with stablecoins or make payouts directly from their fiat accounts to recipients’ crypto wallets.
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Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article is intended to provide accurate and current information, but should not be considered financial or investment advice. Because market conditions can change quickly, we encourage you to verify the information for yourself and consult a professional before making any decisions based on this content.
Tristan is a technology journalist and editorial manager with 8 years of experience in science, deep tech, finance, politics and business. Before joining Coinspeaker, he wrote for Cointelegraph and TNW.
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