Decentralized exchanges must innovate to compete with centralized platforms in the evolving crypto landscape.
Key takeaways
- DeFi must match the performance of traditional finance without losing verifiability.
- The integration of cryptography is expected to solve important problems, not just for the sake of innovation.
- Most digital asset trading in 2022 was centralized and lacked the use of blockchain.
- Verifiable on-chain actions can improve financial efficiency compared to opaque systems.
- Perpetual contracts are favored for their capital efficiency and leverage.
- Customer feedback is crucial to developing effective core technology.
- Market dominance in perpetual trading changes with each cycle.
- DEXs did not have good product market fit after the collapse of FTX.
- Competition between centralized and decentralized exchanges will intensify.
- Building on Ethereum is essential to seize future financial opportunities.
- Solving technical challenges first can yield long-term benefits.
- Significant developments in connectivity and institutional use of Ethereum are expected this year.
- Low latency in trading systems is achieved through optimized technology.
- Verifiability in trading ensures fairness, especially in volatile markets.
- Innovative business models can have a significant impact on the industry.
Guest presentation
Vladimir Novakovski is the founder and CEO of Lighter, a decentralized perpetual exchange built as an L2 on Ethereum. He previously co-founded Lunchclub in 2017 and served as its CEO, and previously led machine learning at Quora while building engineering teams at Addepar. A Harvard economics graduate, he raised $68 million for Lighter, led by Peter Thiel’s Founders Fund.
The DeFi Performance Challenge
- “DeFi must perform on the same level as traditional finance without sacrificing verifiability.” – Vladimir Novakovsky
- The need for auditability in financial systems is crucial.
- DeFi aims to solve real-world problems rather than building for the sake of innovation.
- “It’s not like, let’s integrate cryptography for the sake of creating cryptography.” – Vladimir Novakovsky
- The philosophy of solving big problems is what drives crypto innovation.
- Understanding the challenges of DeFi compared to traditional finance is essential.
- The goal is to improve DeFi performance while maintaining transparency.
- Verifiability remains a key goal in the evolution of DeFi.
Centralized or decentralized trading
- “99% of digital asset trading hasn’t actually used blockchain rails.” – Vladimir Novakovsky
- Centralized trading does not benefit from the improvements offered by blockchain technology.
- Verifiable on-chain actions improve efficiency compared to traditional opaque practices.
- “If what they’re doing is verifiable and is on-chain, it makes things more efficient.” – Vladimir Novakovsky
- Perpetual contracts offer capital efficiency and leverage, attractive to traders.
- “Most of the active trading is with criminals…it makes sense when you think about it.” – Vladimir Novakovsky
- The shift from centralized to decentralized finance is expected to continue.
- Understanding trading preferences in the crypto market is crucial.
The evolution of trading platforms
- Building core technology without customer feedback is ineffective.
- “Without having that iteration where the loop where you actually have real customers using the technology.” – Vladimir Novakovsky
- The evolution of perpetual trading shows that market dominance changes with each cycle.
- “Every cycle, you have like one pers platform that kind of dominates.” – Vladimir Novakovsky
- The competitive landscape for perpetual exchanges is dynamic.
- Understanding the history of perpetual trading informs future predictions.
- Customer involvement is the key to successful technology development.
- Market dynamics on trading platforms are influenced by the behavior of traders.
The role of Ethereum in future finance
- Building on Ethereum is essential to seize future financial opportunities.
- “Building on Ethereum and being connected to the broader ecosystem.” – Vladimir Novakovsky
- Solving difficult technical problems first can lead to greater benefits.
- “If you solve the difficult technical problems first, you will get a bigger unlock later.” – Vladimir Novakovsky
- The importance of Ethereum in the financial ecosystem continues to grow.
- The strategic importance of Ethereum for financial innovations is highlighted.
- Addressing technical challenges from the start is crucial for product development.
- Ethereum’s role in DeFi and traditional finance is expanding.
Institutional adoption and Ethereum
- Significant developments in the connectivity and institutional use of Ethereum are expected.
- “This year, a lot will happen in terms of unlocking full connectivity to Ethereum.” – Vladimir Novakovsky
- Building on Ethereum L2 allows for better security and access to DeFi protocols.
- “The interest in participating in building on Ethereum…is sort of the most decentralized.” – Vladimir Novakovsky
- Institutional adoption of Ethereum is a key goal.
- Understanding the benefits of Ethereum Layer 2 is important for builders.
- The strategic advantage of using Ethereum infrastructure is highlighted.
- Institutional use cases for Ethereum are expected to grow.
Effectiveness of the trading system
- Low latency in trading systems is achieved through optimized technology.
- “The low latency part is really important…the sequencer can be highly optimized.” – Vladimir Novakovsky
- The technology can process 500 million orders per day at low cost.
- “We are currently processing 500,000,000 orders per day and the cost of all of this is less than $50,000.” – Vladimir Novakovsky
- Efficiency and scalability are the main advantages of the trading system.
- Understanding the technical aspects of business systems is crucial.
- Verifiability in trading ensures fairness, especially in volatile markets.
- Operational costs on some exchanges may be lower than traditional exchanges.
Innovation in business models
- Innovative business models can have a significant impact on the industry.
- “Experimenting with the business model and not just maintaining the status quo can be very powerful. » – Vladimir Novakovsky
- Initial skepticism of Robinhood’s no-fee model was widespread.
- “Back then, like when they came up with this idea of zero fees, no one thought it would work.” – Vladimir Novakovsky
- Understanding the context of Robinhood’s model is crucial.
- The impact of innovative economic models is highlighted.
- The importance of Robinhood’s success is highlighted.
- Strategic positioning in business models can drive industry change.
Dynamics of institutional and retail trade
- Institutions trade on platforms like Lighter to access retail markets.
- “Ultimately, institutions also go where the retail is…they want to participate in as many markets as possible.” – Vladimir Novakovsky
- The cold start problem is a barrier to integrating real-world assets into crypto.
- “It’s like a cold start problem… to get retail sales you need liquidity and to get liquidity you need the institutions.” – Vladimir Novakovsky
- Institutional motivations in crypto markets are strategic.
- Understanding the dynamics between institutional trading and retail trading is essential.
- The interdependence of retailer and institutional participation is emphasized.
- Strategic motivations determine institutional business behavior.
Regulatory and compliance challenges
- Institutional players are hesitant to trade on DEXs due to regulatory concerns.
- “Players who have this expertise until now have not wanted to actively trade on DEXs due to regulation.” – Vladimir Novakovsky
- Collaboration with policy makers is necessary for institutional exchanges on DEXs.
- “It is very important for us to find a solution to this problem with American policymakers.” – Vladimir Novakovsky
- On-chain KYC can enable compliance while enabling price discovery.
- “You may have certain rules about it and they are all made public.” – Vladimir Novakovsky
- Regulatory clarity is essential for market growth.
- Understanding the regulatory landscape is crucial for institutional participation.
Technical alignment with traditional finance
- The technical stack should align with traditional financial needs of partnerships.
- “The technical stack alignment needs to be there…if there is technical alignment and the technology actually works.” – Vladimir Novakovsky
- Price action often receives more attention than other indicators.
- “People are paying a lot more attention to price developments than we would have thought.” – Vladimir Novakovsky
- Technical compatibility is key to bridging crypto and traditional finance.
- Measuring success in crypto requires a broader perspective, beyond price.
- The role of technology in fostering relationships is highlighted.
- Understanding the importance of technical alignment is crucial for partnerships.
Growth Potential in the Ethereum Ecosystem
- The focus on crypto revenue is positive, but growth indicators should also be considered.
- “It’s good that crypto is now looking at revenue, but you should also look at growth.” – Vladimir Novakovsky
- Market reactions to income fluctuations reflect a change in investor sentiment.
- “Before the token launch, let’s say we had a day with equally lower revenue, like no one would panic about that.” – Vladimir Novakovsky
- The Ethereum ecosystem should be considered a startup with growth potential.
- “You have to think of it more like a startup…it’s not like a public company that’s been around for twenty years.” – Vladimir Novakovsky
- Understanding Ethereum’s growth potential is essential for investors.
- Balancing revenue valuation with growth potential is crucial in the crypto space.
The future of capital markets
- All capital markets are likely to undergo an on-chain transition, merging traditional and crypto markets.
- “It seems very likely that all capital markets will come together.” – Vladimir Novakovsky
- Institutional players are increasingly recognizing the value of blockchain technologies.
- “The thing is, this all sounds like things like on-chain hedge funds or like tokenized stocks.” – Vladimir Novakovsky
- The convergence of traditional finance and blockchain is expected.
- Understanding the integration of blockchain in capital markets is crucial.
- Institutional acceptance of blockchain indicates a shift in the industry.
- The future of capital markets should be on-chain.


