It was found that high-risk and scam-like projects dominate the volume of press releases.
The majority of press releases published on crypto news sites come from high-risk or outright fraudulent projects.
In a new report, crypto communications firm Chainstory analyzed 2,893 crypto press releases published between June 16 and November 1, 2025 and found that approximately 62% were issued by projects classified as high-risk or confirmed scams, based on indicators such as anonymous teams, unrealistic feedback requests, and cross-references with legal and consumer scam databases.
Low impact updates
Crypto-specific press release “feeds” operate on a paid model that allows projects to purchase guaranteed placement on partner media sites and, in doing so, circumvent traditional editorial judgment. Unlike traditional news services that distribute releases to journalists for review, many crypto feeds sell releases direct to the public with minimal compliance checks. This effectively turns article placement into a paid product.
Chainstory said that any crypto project with sufficient budget can guarantee visibility on recognizable news domains, regardless of its credibility.
The analysis found that most content delivered via wire consists of low-impact ads that would typically be ignored by newsroom editors. Nearly half of all releases, 49%, focused on routine product or feature updates, while 24% covered stock listings and trade promotions. Token launches and tokenomic changes accounted for 14% of releases.
On the other hand, only 58 posts, or about 2% of the dataset, were about traditionally newsworthy events such as venture financing rounds, mergers and acquisitions, or major corporate finance activities.
Promotional Hype Dominates Crypto Wire
Chainstory also examined tone and language, finding that promotional framing dominates crypto press releases. Only about 10% were written in a neutral, factual style, while about 54% were classified as “exaggerated” and 19% as overtly promotional. The report observes that common superlative language in marketing texts goes unchallenged in paid publications, even when similar claims would be edited or questioned in journalism.
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Risk profiling of issuers revealed a strong tendency to favor questionable projects. High-risk issuers accounted for 35.6% of all mailings, while confirmed scams accounted for 26.9%. Established, low-risk projects are only responsible for about 27% of press releases, indicating that more credible companies rely less on paid distribution and are more likely to receive organic coverage. In industries like cloud mining, nearly 90% of press releases came from projects flagged as high risk or scams.
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