AlphaFC today announced that Alfreton Town FC will become the first football club to grant its supporters direct ownership stake and governance rights through a global public token sale, launching exclusively on the AlphaFC platform.
This sale marks a structural step in football ownership. Fans around the world can now purchase club tokens which give them voting power on key decisions, shaping the future of the club. In the interest of greater transparency, 100% of funds raised from the public token sale will be reinvested directly into the club, including the first team player budget, facility upgrades, staff hiring and community engagement initiatives.
“This has been our vision since we took over the club in 2025,” said William Rush, Chairman of Alfreton Town FC and CEO of AlphaFC. “For a long time, ‘fan ownership’ has been an interesting and difficult idea to implement. We know that fans want to be more involved in the teams they love, and AlphaFC is doing that by transforming Alfreton Town into a member-driven organization. We’re giving top-down governance to fans through a token that allows them to become effective owners, participate and vote on important decisions.”
Following the acquisition of Alfreton Town FC by AlphaFC in June 2025, the club found new sponsorship partners including Phantom, Raydium and Bonk, and signed a stadium naming rights deal which renamed the venue Solana Stadium.
To ensure long term stability, Alfreton Town FC has moved to a Company Limited by Guarantee (CLG). The British not-for-profit structure, with no shareholders, is owned by its members, ensuring the club operates in the long-term interests of supporters and the community.
“This is a unique opportunity to bring supporters closer to the club by giving them a real voice in the future of Alfreton,” said Alfreton Town FC manager Jake Buxton. “It creates a stronger bond between the team, the city and everyone who wants to be part of our journey.”
Tokenomics and ownership structure
The $ATFC token serves as a digital membership key. Each token represents one vote on the AlphaFC platform. Token holders will have a direct say on the future of the club, by voting on proposals launched on the AlphaFC platform, with the first proposal going live immediately after the token sale. Future proposals will range from shirt design and budget allocation to whether the club should re-elect a new chairman at the end of each season, allowing for true democratic ownership and control of Alfreton Town FC.
The total token supply is allocated to prioritize the community:
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69% public sale
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10% reserved for local supporters
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10% retained by AlphaFC for platform development and operational costs
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6% club cash flow
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5% liquidity provision
The $ATFC token sale begins Monday, April 21 at 11:00 a.m. Eastern Time at alphafc.xyz. The sale lasts five days and ends on April 26.
About Alfreton Town FC
Alfreton Town FC are a historic National League North club based in the Midlands of the United Kingdom. Under the leadership of President William Rush and AlphaFC, the club aims to become the first truly fan-owned and controlled club.
About AlphaFC
AlphaFC is a sports technology startup pioneering a new fan-led ownership model. Winner of the Colosseum Radar and Alliance MVP2 hackathons, AlphaFC provides the infrastructure for sports franchises to transition to transparent, member-owned organizations.
