Will your next luxury item of clothing come with its own digital passport? It’s possible.
Another Tomorrow has joined the Aura Blockchain Consortium, paving the way for innovative change in the fashion industry. The New York-based luxury brand will launch the next generation of the nonprofit collective’s Digital Product Passport (DPP) in its Winter/Spring 2026 collection, as well as rolling out across all future lines.
“Our brand was born from the belief that transparency and accountability should empower every customer,” said Vanessa Barboni-Hallik, founder and co-CEO of B Corp. “The introduction of Aura’s blockchain-based digital product passport marks the next chapter of innovation for Another Tomorrow, leveraging the deep learnings of the past five years and our increased commitment to digitalization, transparency, authenticity and circularity.
Barboni Hallik, former managing director of Morgan Stanley, founded the New York-based luxury brand with the “vision of industry transformation,” founded on circularity and digitalization. The ready-to-wear brand, which counts Angelina Jolie as a strategic advisor, received a $2 million investment from Una Terra in March 2024 as part of the brand’s Series A funding round, which saw the impact investing firm’s founding partner, Lua Zerbini, join Another Tomorrow’s board of directors.
The Aura Blockchain Consortium was co-founded in 2021 by LVMH, Prada Group, Cartier de Richemont and OTB Group to promote socially responsible and sustainable practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. Tackling the long-standing opacity of supply chains, the consortium aims to set a new standard in transparency and traceability, highlighting the critical role of blockchain in transforming industry standards beyond just brand names.
“Another Tomorrow represents a new generation of luxury brands, values-driven, design-driven and deeply committed to transparency,” said Marcel Härtlein, CEO of Aura Blockchain Consortium. “Sustainability has always been fundamental to the brand; by now adopting blockchain-enabled DPPs, they demonstrate how technology can elevate transparency, ownership and circularity into meaningful customer experiences.”
Each product features traceability technology and secure dual NFC and QR code connectors, developed by Temera, a product traceability and serialization company and Aura ecosystem partner. Temera’s platform connects all product-related data, from sourcing to production and product, to ensure information integrity.
The digital identity of this product is encrypted and anchored in the Aura blockchain.
By scanning the label, customers can claim the certificate of ownership and access the full story of the product: where its materials come from, how it was made and its environmental impact. Additionally, the circular services are integrated with Another Tomorrow’s authenticated resale program, designed to extend its lifespan and facilitate ownership transfers.
“Through our collaboration with Aura, we can now share the true story of each garment and make verification of ownership easier, in an even more secure, intuitive and forward-looking way,” said Barboni-Halik. “This is a defining moment for the next chapter of responsible luxury, and only the beginning of what we aim to achieve.”
