The search for the Norwegian Seafood Council revealed that 89% of consumers want more information on how their seafood is produced. This demand for transparency opens the way for producers to exploit innovative blockchain technology to strengthen consumer confidence and offer a clearer image of the seafood supply chain, according to the NSC.
Essential information shared via decentralized blockchain technology can make a vital difference in the way seafood producers communicate with consumers on the origin and journey of their food – from the sea to the ground.
Certain aspects of this new traceability rendered by the blockchain help the consumer by providing precise and trustworthy data on:
- Origin of seafood
- Compliance with sustainability and other regulations
- Movement and management in the supply chain
Transparency at each stage of the value chain
With consumer confidence a key consideration in food production, global initiatives seek to improve visibility in the seafood industry. Fairr seafood traceability is a coalition of investors of $ 6.5 billion to initiate constructive dialogue with the main world fruits suppliers in the world to ensure complete transparency at each stage of the value chain.
IBM Food Trust and Provenance are examples of companies offering emerging blockchain technology that has experienced significant adoption in the world seafood markets. Thanks to large -scale projects designed to encourage traceability throughout the supply chain, these organizations have developed platforms based on blockchain from end designed to light the world seafood practices sustainable and provide consumers with the information they need when they make seafood decisions.
Permanent digital recording of the life cycle of seafood
Blockchain platforms create a permanent digital recording of a producer’s seafood life cycle. Not only focused on the origin, is the collaboration of the industry in action – starting with data accessible on the quality of eggs, oxygenation and water temperature, food models and fish health, to the course and the delivery of the product.
With all the aspects of the supply chain exposed, producers have the possibility of communicating the quality of their seafood to consumers, while providing insurance via proof of sustainable practices and to secure their confidence.
New levels of data storage and security
What differentiates the blockchain from standard tracing and information collection is not only the secure aspect of technology, but storage of uniformity data. The data stored in blockchain technology can be styled, encrypted and consulted in chronological order. This facilitates the assessment of the entire life cycle of a seafood product throughout the value chain and between different producers, partners or distributors.
Increased demand for trust and transparency
Blockchain is only one of the many themes explored in the latest annual report of NSC trends, sailing in the world of megater, which examines global changes to shape the consumption of seafood for decades to come by technological, political, economic, environmental, demographic and social change.
The global analyst for consumer behavior NSC, Lars Moksness, says:
“We have learned from our research that the resilience of the reputation of a brand is inexorably linked to confidence. Confidence is linked to the perception of authenticity. The growing demand for transparency is an excellent opportunity to share authentic and engaging stories with consumers, by capitalizing on the many wonderful accounts that the seafood industry must offer. ”
To learn more about the latest consumer trends in the world market of seafood, access the best trends in 2025 seafood consumer: navigate the world of mega -sieves.
