The country’s data protection dog, the National Data Protection Authority (ANPD), has made a prescription. The company must stop offering cryptographic awards to the Brazilians.
The decision, made on January 24, 2025, followed an investigation which began in November 2024. This survey was caused by the launch of the World ID project in Brazil.
Brazil raises concerns concerning incentives to scans Worldcoin eyes
Worldcoin, now known as World Network, gave crypto rewards in exchange for biometric data of eye analyzes. However, Brazil raised the red flag. They are concerned with the validity of user consent and the sensitive nature of biometric information.
The main concern of the ANPD was that the supply of financial incentives, such as crypto, could compromise the free and informed consent required by Brazilian law during the collection of personal data. The guard dog stressed that people, especially those in vulnerable situations, could feel in a hurry to give their consent in exchange for digital currency. This has made alarms on manipulation potential, as well as the irreversible nature of the collection of these personal data. Once biometric data like iris scans are taken, they cannot be deleted, leaving a significant confidentiality problem.
The Brazilian DPA issued a temporary ban on the IRIS of Worldcoin IRIS. pic.twitter.com/keyazrgx98
– Luis Montezuma | @ luismontzuma @ mstdn.social (@mountzumachavez) January 24, 2025
This decision follows a similar repression in Europe. In December 2024, the German data protection authority also issued corrective measures for Worldcoin, calling for modifications to comply with the General Data Protection Regulations (RGPD) of the EU. The authorities of the two regions tighten the reins on digital identity projects, in particular when they involve sensitive data such as biometrics.
Global network: 22.7 million users, 10.6 m verified in 18 months
In just 18 months since its launch, World Network has made significant progress, checking 10.6 million individuals while increasing its user base to 22.7 million impressive. The platform, which aims to revolutionize digital identity and financial networks thanks to innovative biometric technology, has experienced rapid adoption.
18 months since the launch, 10.6 million humans have verified 22.7 million people on the world network.
Thank you for being such an incredible community
– World (@Worldcoin) January 24, 2025
In the wake of Brazil’s decision, the World Network native token, WLF, experienced a sharp drop, lowering more than 8% in just 24 hours. The token, launched in July 2023, now dropped by 83% compared to its summit in March 2024, highlighting the reaction of the increasing regulatory decline.
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