Coinbase Buys Cobie’s NFT for $25M to Relaunch “Up Only” Podcast

Coinbase, the team behind America’s largest cryptocurrency exchange, has delved deeper into the non-fungible token market. Just a few hours ago, the team invested $25 million in the NFT marketplace to bring back to life Up Only, the show that was once a big deal in the cryptocurrency and non-fungible token community. The Coinbase team acquired an NFT from Cobie, which will give them the exclusive right to repurchase 8+ episodes of the Up Only show.

Coinbase to Relaunch Up Only Podcast

In an October 21 blog post, Brian Armstrong, CEO of Coinbase, confirmed that he purchased a collection of non-fungible tokens from Cobie to usher in Up Only for a new season. For those new to crypto, Up Only was the defining live stream of the last cycle, a chaotic, unfiltered top-tier crypto show hosted by crypto personality Cobie (Jordan Fish) and his co-host, Ledger Status (Brian Krogsgard).

(ZOOM)

COINBASE.ETH ACQUIRES COBIE’S NFT FOR $25M, WHICH MEANS IT WILL BE BACK FOR ANOTHER SEASON: ONCHAIN

– zoomer (@zoomerfied) October 20, 2025

The podcast featured interviews with prominent figures in the crypto world, market analysis, and commentary. It brought together high-profile guests including Ethereum co-founder Vitalik Buterin and FTX founder Sam Bankman-Fried before the stock market crash. Cobie created an NFT for the “UpOnly Television Season Pass” in 2022. The NFT’s smart contract stipulated that if the NFT was ever burned, Cobie and Ledger would be contractually obligated to produce eight new episodes.

The show abruptly ended in December 2022 after the collapse of FTX. The crypto exchange was a major sponsor and Cobie was personally affected by FTX’s collapse. In October 2025, the Coinbase team purchased the NFT for $25 million and then burned it. This has now paved the way for the series’ return after three years of silence. The Up Only show will sit at the intersection of crypto media and market movements.

NFTs redefine content monetization

Buying NFTs showed how many people are leveraging blockchain technology to change the way content is monetized. NFTs give creators a way to take ownership of their work and maintain creative control, which opens up new revenue streams beyond typical ads or subscriptions. Additionally, NFTs can function as smart contracts that secure media creation without sacrificing its editorial independence. This crypto media x NFT integration could be a game-changer in the coming year for creators and their audiences.

Related NFT News:

Best Wallet – Diversify your crypto portfolio

• Easy-to-use, feature-driven crypto wallet
• Get Early Access to Upcoming Token ICOs
• Multi-chain, multi-wallet, non-custodial
• Now on App Store, Google Play
• Stake to win a $BEST native token
• More than 250,000 active users per month