Coinbase Launches Monad Token Sale With New Anti-Flipper Rules – What You Need to Know

Coinbase is bringing token sales back to the United States for the first time in six years, opening the door for American retail investors to participate directly in early-stage crypto projects.

The exchange announced on November 10 that it would launch a dedicated token sale platform, starting with the layer 1 blockchain Monad, the sale of which is scheduled to run from November 17 to 22, offering 7.5% of its total supply.

The move marks Coinbase’s first public token sale since 2018 and signals a broader shift in how projects distribute their tokens.

Coinbase’s new token sales prioritize structure over speed

According to the company, this initiative aims to set “a new standard” for sustainable and transparent token launches.

Under the new framework, Coinbase plans to hold approximately one token sale per month, each governed by an allocation algorithm designed to ensure broader participation and equity.

Unlike the chaotic “first come, first served” sales that dominated the ICO boom in 2017-2018, Coinbase’s model gives investors a one-week window to submit offers to buy USD Coin (USDC).

When the window closes, an algorithm determines allocations, favoring smaller orders to promote a wider distribution of tokens.

Coinbase also added a rule to curb speculative flipping: users selling within 30 days of listing can receive smaller allocations in future sales, rewarding long-term supporters.

Only verified and compliant Coinbase users will be eligible to participate, while issuers will be subject to verification based on team credentials, token economics, and vesting structures.

Projects launched through the platform will need to lock up their tokens for at least six months, with any over-the-counter or secondary sales requiring approval from Coinbase and public disclosure.

The exchange said there would be no participation fees for users, with issuers paying a percentage of funds raised.

For Coinbase, the new platform continues a series of major product rollouts in recent weeks as the company deepens its on-chain and retail services.

Earlier this month, Coinbase introduced DEX trading in its mobile app for US users (excluding New York), allowing access to Base’s native tokens ahead of official listings.

It also enabled staking for New York residents and applied for a National Trust Company charter from the U.S. Comptroller of the Currency.

Coinbase launches token sales platform after $375 million acquisition of Echo

The token sales platform comes shortly after Coinbase’s $375 million acquisition of Echo, an on-chain capital raising startup founded by crypto trader Cobie.

Echo’s infrastructure now forms the basis of Coinbase’s new system, enabling direct fundraising between projects and communities. The company said the integration “will create more accessible, efficient and transparent capital markets” for crypto issuers.

The timing coincides with a resurgence of public token offerings in the broader market. Last month, rival project MegaETH raised $50 million in five minutes through a sale hosted on Echo’s Sonar platform, attracting more than $300 million in pledges.

Andre Cronje’s Kraken and Flying Tulip have also entered the new generation of ICOs, with compliant and regulated models.

Unlike the ICO frenzy of 2017, where lax oversight led to widespread fraud, today’s market is marked by tighter regulation, institutional participation and increased transparency.

Coinbase’s initiative represents an attempt to revive the spirit of community fundraising while aligning it with compliance standards that were absent in the past.

Monad, which raised $248 million in previous funding rounds, including a $225 million Series A in 2024, will become the first project to sell tokens directly to US retail investors in more than seven years.

Coinbase has confirmed that tokens launched through its sales platform will subsequently be listed on its exchange, providing a seamless bridge between early access and secondary trading.

The launch also follows Coinbase’s strong earnings in the third quarter of 2025, with net income of $432.6 million, a five-fold increase from the same quarter last year.

CEO Brian Armstrong said the company’s recent moves advance its “Everything Exchange” vision, a platform for every part of the crypto economy.

The article Coinbase Launches Monad Token Sale With New Anti-Flipper Rules – What You Need to Know appeared first on Cryptonews.

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