CoinDepo, a digital asset platform focused on crypto yield products, borrowing services and retail-facing financial tools, has appointed Nadja Bester to its advisory board, the company said, as it looks to strengthen its Web3 growth strategy and expand its presence across key audiences in the sector. The platform includes interest-bearing crypto accounts, instant borrowing in crypto and stablecoins, and a crypto credit card product.
Bester is the co-founder of AdLunam, a Proof of Attention SocialFi ecosystem, and Altcoin Observer, a media and intelligence platform covering emerging technology, markets and digital ecosystems. According to CoinDepo, she will advise the company on ecosystem development, token positioning, strategic communications and community growth.
Before entering the blockchain sector, Bester led global digital marcom for a top-50 pharmaceutical company. She holds a degree in psychology and has worked at the intersection of human behavior, narrative design and emerging technology across a 20-year career.
Since 2017, she has worked with over 200 blockchain projects across go-to-market strategy, communications and community growth. She also serves on the advisory board of the Blockchain Legal Institute and is a Web3 mentor at Startupbootcamp.
Her appointment comes at a time when digital asset companies face greater pressure to compete not only on product and market timing, but also on positioning, communication and trust. As market conditions have become more demanding, ecosystem strategy and message clarity have taken on greater importance across the sector.
Bester joins CoinDepo as the company expands its advisory bench, which also includes Lou Kerner, founder of CryptoMondays, on market narrative and community strategy, and Felipe Gallino on institutional growth and strategic partnerships. The company also recently named David McDaniel as CEO, adding leadership experience across banking, payments, compliance and operations.
CoinDepo said Bester’s advisory role will support its efforts to sharpen market positioning and strengthen its reach across the Web3 landscape.
Disclosure: Nadja Bester is a co-founder of Altcoin Observer.
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