TL;DR
- Kraken is completely rebuild your application from scratch TO DO cryptocurrency trading intuitive, not overwhelming.
- Most trading platforms leaving users behind with complex tools and no guidance. The Kraken Redesign put your financial goals First of all.
- The new app adapts to your goalsworks intelligently in the background and keeps you in control with maximum visibility and minimum effort.
- It is integrated financial intelligencenot an AI assistant installed on an old interface; it is integrated into The basic architecture of Kraken.
A new era of Kraken is almost here. We’re rebuilding the app from the ground up to be smarter, more responsive, and tailored to what you want to achieve. We want Kraken to feel alive.
First, why are we doing this?
Most people know what they want to achieve financially. A house, a car, a retirement, a cushion to lean on. What they don’t have is the time or expertise to manage a portfolio in their daily lives. It’s not a failure. Life is busy and the markets are complicated and always active.
Meanwhile, trading platforms, including Kraken, have not done enough to facilitate customer success. The platforms give you a set of powerful and complex financial tools and let you discover how to use them, much like handing heavy machinery to someone and wishing them luck.
The people who advance are those who already have time and expertise to spare. Everyone else gets left behind and makes decisions that don’t move them closer to their goals.
We think there is a better way, so we are rebuilding the app based on it.
What will be different?
As soon as you open the new Kraken app, it responds to you. You define what you’re working on and the app shapes itself around you, then runs in the background 24 hours a day to help you get there.
You remain in control of every decision. The app does the work, shows you why, and waits for your call. Maximum visibility. Maximum control. With minimal effort.
Unlike other trading platforms, this will not have an AI assistant or co-pilot built into the older version of the app. Financial intelligence is woven into the very fabric of Kraken. This is what will make it feel alive.
The app is going to be different, and that’s because we’re building something really unique here.
It’s the next chapter of the Kraken mobile app, and it’s coming very soon.
AI-generated investment recommendations involve risks, including the risk of capital loss. In the United States, investment advice on crypto assets is provided by Payward Interactive, Inc. (“PWI”) and investment advice on securities is provided by Kraken Adviser LLC, an SEC registered investment advisor. PWI and Kraken Adviser LLC are separate legal entities. Please see the applicable Form ADV Part 2A and Customer Relationship Summary (Form CRS) for Kraken Adviser LLC, available at https://www.kraken.com/legal/equitiesbefore investing. Outside the United States, this service provides AI-generated investment recommendations and, where applicable, discretionary portfolio management. AI-generated recommendations are not guaranteed to be suitable or accurate for your individual situation. Past performance is no guarantee of future results. Geographic restrictions apply.
