In an article that caught the attention of project teams and investors, CZ offered a candid perspective on what really matters in crypto listings: the strength of the project and the value it offers to users.
His message was clear. Success doesn’t come from complaining about fees or begging for signups, but from building a solid project.
Registration fees are not the enemy
CZ stressed that projects should not feel obligated to pay registration fees. If a project is strong, exchanges will compete to list it. Conversely, if a project is struggling to be referenced, it may be time to think about its value proposition. CZ also pointed out that complaining about a competitor’s entry fees is unproductive. Exchanges and decentralized platforms are free to define their own business models. For example, PancakeSwap, a popular decentralized exchange, charges no listing fees and always maintains high trading volumes. This demonstrates that there are multiple ways to succeed without paying large upfront costs.
Unpopular opinion post:
On the “Fees” of the ad (I’ve seen it several times recently)
1. If you are a project complaining about airdrop list or “fees” (to users),
Don’t pay it.
If your project is strong, exchanges will rush to list your piece.
If you have to beg for a trade to list,…
– CZ 🔶BNB (@cz_binance) October 15, 2025
Exchanges adopt different listing strategies depending on their market position and revenue model. Some list each token on multiple blockchains, but many of these tokens are scams or low-quality projects. Others selectively list projects and charge fees or request airdrops from users to cover operational risks and protect investors. A few even require security deposits to discourage scams and failed projects. CZ highlighted that most exchanges combine these approaches through spot quotes, futures quotes, and Web3 wallet integrations to balance user protection with business sustainability.
Focus on building, not complaining
CZ said complaints about parts or fees should be directed to the project and not the exchange. He urged project teams to prioritize user experience and product quality over competition with other exchanges. In a market where more than 80% of new tokens fail within their first year, according to recent data from Chainalysis, the focus should be on creating a sustainable project rather than listing fees. He also reminded bagholders – those who hold large amounts of tokens – that if they are unhappy, their concerns should be raised with the project team or explored through decentralized exchanges.
The broader lesson from CZ’s comments is that in crypto, as in any industry, value drives opportunity. Registration fees are a tool, not an obstacle. Projects that prioritize users and long-term development naturally attract the attention of stock exchanges and investors. For anyone building in this space, the advice is simple: work on your project, deliver value and let success follow, rather than focusing on costs or competitors.
Disclaimer
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