The DOGE crypto community has won a significant victory, and this time it’s not just on the blockchain. Dogecoin, the iconic meme coin backed by a global online movement, is poised to make its mark on European football. The Shiba Inu logo, synonymous with Dogecoin’s light yet powerful brand, will soon appear on the jerseys and stadium signage of Italian Serie C club US Triestina Clacio 1918.
The deal, orchestrated by the House of Doge and Brag House Holdings (NASDAQ: TBH), cements Dogecoin’s entry into one of the world’s most popular sports. However, beyond memes and marketing, could this partnership propel Dogecoin towards mainstream recognition and potentially impact the price of DOGE?
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From blockchain to pitch
House of Doge, the trading arm of the Dogecoin Foundation, announced earlier this month that it had taken a majority stake in US Triestina Calcio 1918, making it one of the first crypto-related entities to acquire ownership of a European football club. The partnership featured Dogecoin’s Shiba Inu logo prominently on the team’s primary jerseys, with additional branding on secondary kits, shorts and stadium LED boards.
GOLAZO: The DOGE logo will appear on the jerseys of the Italian football club US Triestina Calcio 1918. pic.twitter.com/WCaKvbJYHl
– CoinDesk (@CoinDesk) October 30, 2025
GOLAZO: The DOGE logo will appear on the jerseys of the Italian football club US Triestina Calcio 1918. Collaboration goes beyond sponsorship; it’s about bringing the DOGE philosophy to real-world culture. Dogecoin’s logo will also appear on club stadium signage, press conference backgrounds, and promotional materials. Ensure the visibility of the piece on audiovisual media and social platforms. For a coin born as a joke in 2013, this is a surreal, coming-full-circle moment: DOGE is now not only part of global pop culture, but also the official emblem of a century-old Italian soccer club.
The sponsorship will span the 2025-2026 season and continue through the 2026-2027 season, providing Dogecoin with sustained exposure across Europe. Brag House CEO Lavell Juan Malloy II called the move “symbolic of a movement where community, technology and real-world ownership intersect,” suggesting that the cultural power of DOGE could be the key to bridging the gap between crypto and mainstream entertainment.
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How Could the Dogecoin Football Push Impact the DOGE Price?
From a market perspective, the partnership comes at a fascinating time for
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Dogecoin
1.49%
Dogecoin
DOGE
Price
$0.1862
1.49% /24h
Volume in 24 hours
$2.40 billion
Price 7d
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. Although the meme coin remains one of the most recognized cryptocurrencies in the world, its price has struggled to regain its 2021 high of $0.73, instead trading around $0.185 at the end of October 2025 – still down 75% from its peak.
(Source – CoinGecko)
Still, DOGE continues to outperform many altcoins in terms of brand visibility and user adoption.
On a daily time frame, the price has formed a wide ascending channel, on which the current price stands at the $0.185 support level. The RSI indicator is sitting below 40, approaching oversold territory, in combination with the positive MACD reversal, suggesting renewed price interest. A possible scenario in this situation would be reaching the high end of the channel, which would push the price up to $0.32, acting as resistance.
(Source – TradingView)
If this does not happen and a breakdown occurs, we can look at the next possible resistance at the $0.1 price level.
Whether this will trigger a lasting rise in DOGE prices remains to be seen, but one thing is certain: Dogecoin’s presence in Serie C has already marked a goal for crypto culture. The world’s favorite meme coin just found its next stomping ground, and fans of both soccer and crypto are here for it.
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Key takeaways
Dogecoin is taking the Italian football scene by storm.
Will DOGE price rise to $0.32?
The post Dogecoin set to take Serie C by storm: US Triestina Calcio sponsored by DOGE? appeared first on 99Bitcoins.
