Los Angeles, California, USA, November 25, 2025, Chainwire
Doma Protocol, the first DNS-enabled blockchain for domain tokenization, launched mainnet today, moving domain assets from the testnet to a real-world economy where users can tokenize, split, and trade premium domains as ERC-20 tokens using real cryptocurrency. The launch brings DeFi liquidity infrastructure to the $360 billion domain secondary market, enabling 24/7 trading of fractional ownership in on-chain domains.
From illiquid assets to 24/7 trading
The mainnet launch concludes Doma’s testnet phase, allowing users to transact with real value via stablecoins like USDC and USDT alongside native domain tokens. Premium domains that previously required six-figure purchases and multi-week deposit processes can now be split and traded continuously through integrated decentralized exchanges.
“The Doma mainnet is a major milestone in our vision to bring the $360+ billion domain industry closer to the programmable future of Web3,” said Fred Hsu, CEO and co-founder of D3. “Tokenized trading of assets like software.ai and brag.com prove that premium domains can transition from illiquid assets to modern on-chain financial instruments without compromising their underlying utility and value. By partnering with registrars managing over 30 million domains and integrating with leading blockchains serving over 150 million users, we are ushering in a new era in how the Internet is owned and traded.
Users can now discover and tokenize traditional domains (.com, .ai, .xyz), trade and exchange fractional domain tokens on DEXs, and potentially earn yield by providing liquidity to domain token pairs. The infrastructure transforms static digital real estate domains into programmable assets compatible with existing DeFi protocols.
Ecosystem coverage and technical infrastructure
Doma launches with partnerships spanning the domain supply chain. Registration partners including InterNetX, NicNames, Rumahweb and EnCirca provide access to over 30 million existing domains available for tokenization. Integration with Base, Avalanche, Solana and Ethereum Name Service extends functionality across networks serving 150 million users.
“Our partnership with D3 represents our commitment to remaining at the forefront of digital innovation,” said Elias Rendon Benger, CEO of InterNetX. “By integrating Web3 features such as the Doma protocol, we are not only offering new services to our customers: we are opening up new market opportunities and fundamentally transforming the way domains can be used in the digital economy.
“Domain names were the first form of digital identity. ENS has always believed in the vision of one world, one Internet, and the responsible integration of the worlds of Web2 and Web3. This integration with Doma allows DNS domains to operate seamlessly on the Ethereum blockchain, alongside .eth domains. This partnership invites the DNS community to help shape a unified reality – one where sovereignty, opportunity, and innovation flourish, and the next chapter of the Internet is written by its users” — Alex Urbelis, CISO of ENS Labs.
The technical architecture of the protocol leverages LayerZero for cross-chain interoperability and Celestia for data availability, ensuring that domains tokenized on one network remain accessible on others without encapsulated assets or bridges.
Market Implications for Domain Investors and DeFi Users
The launch addresses fundamental liquidity issues in the secondary market space, where selling assets worth hundreds of thousands of dollars can take months. Fractional tokenization enables price discovery through continuous transactions while allowing small investors to gain exposure to premium domain portfolios previously accessible only to institutional buyers.
“The secondary domain market has remained stuck in a 1990s auction model: opaque, slow, and accessible only to those who can afford six-figure purchases. The Doma mainnet is changing that by bringing Wall Street-style liquidity to internet real estate. You can now own a fraction of software.ai as easily as you trade any other token,” said Michael Ho, CBO and co-founder of D3.
Domain owners can now unlock liquidity without selling entire assets, while DeFi users have access to a new yield-generating asset class backed by functioning internet infrastructure rather than speculative tokens.
Mainnet access is live at app.doma.xyz with technical documentation at docs.doma.xyz.
About the Doma Protocol
The Doma Protocol is the first DNS-enabled blockchain for domain tokenization, enabling fractional ownership, DeFi liquidity, and cross-chain interoperability for traditional and Web3 domains on major networks.
About D3 Global
D3 Global is building DomainFi infrastructure to tokenize over 362 million existing and future domains as real-world assets, backed by Paradigm and led by domain industry veterans with decades of experience in TLD monetization and operations.
Contact
Media representative
Jamie Kingsley
D3
j.kingsley@theprgenius.com
