Ethereum jumps 7% thanks to $200 million BitMine investment

The price of Ethereum jumped 7% in the last 24 hours to trade at $3,392, as BitMine Immersion Technology invests $200 million in shares in Beast Industries, the entertainment company founded by YouTube star Jimmy Donaldson, better known as MrBeast.

This is one of BitMine’s largest non-core equity investments to date, although the exact stake, valuation and governance rights related to the deal have not been disclosed. I recently staked over 186,000 ETH, demonstrating my confidence in the long-term potential of Ethereum.

Beast Industries operates a network of YouTube channels with over 450 million subscribers. Thomas Lee, President of BitMine, praised MrBeast and his company, calling them “the leading content creator of our generation” with unparalleled reach and engagement across Gen Z, Gen Alpha, and Millennials. Lee also highlighted the alignment of corporate and personal values ​​between BitMine and Beast Industries.

JUST IN: Ethereum treasury company Bitmine invests $200,000,000 in MrBeast’s “Beast Industries”. pic.twitter.com/ALkfjbMcUb

– Watcher.Guru (@WatcherGuru) January 15, 2026

As part of the deal, Beast Industries plans to explore integrating decentralized finance (DeFi) into its upcoming financial services platform, according to CEO Jeffrey Housenbold. However, specific product details, timelines and regulatory frameworks have not yet been finalized. Cointelegraph reached out to both companies for additional comment but did not receive a response via publication.

BitMine investment supports MrBeast expansion

The investment is part of MrBeast’s broader strategy to expand beyond YouTube, which began in 2025. At the New York Times DealBook Summit in December, Donaldson announced plans to launch a financial services platform aimed at promoting financial literacy, as well as a phone company called Beast Mobile. These projects are part of its vision to provide access to global information and innovative services for consumers.

Beast Industries has shown significant financial growth, generating $400 million in revenue in 2024, according to investor documents viewed by Business Insider. The partnership with BitMine not only brings a major capital injection, but also allows Beast Industries to explore blockchain-based financial solutions, signaling a strategic shift to combine media, technology and emerging decentralized finance opportunities in its expansion.

This investment reflects both companies’ focus on innovation and growth, with BitMine leveraging its resources to support a leading, creator-focused digital content platform, while MrBeast continues to diversify its business operations into new markets and technologies.

Ethereum Price Signals Bullish Reversal

The 4-hour chart of Ethereum (ETH/USD) shows a clear bullish pattern after a period of consolidation and accumulation. Previously, the price was moving in a bearish channel, with lower highs and lower lows, which indicated selling pressure.

Around mid-December, the price found a major support level near $2,900 to $2,950, where buyers began to step in and absorb the selling, leading to a sideways consolidation phase. This base provided a solid foundation for the next bullish leg.

After the accumulation phase, Ethereum broke out higher, forming a rounded bottom pattern, which is a classic reversal signal. The rounded bottom shows a gradual change in market sentiment from bearish to bullish, reflecting increasing demand and weakening selling pressure.

Once the price broke the resistance zone near $3,300, it entered the reward zone, signaling the continuation of the uptrend. The upward move was accompanied by a rise in the RSI, which peaked above 70, showing strong momentum, although the recent slight pullback suggests minor consolidation before the next leg up.

ETH aims for a high of $3,600 ahead

The chart also highlights a target price between $3,550 and $3,600, based on measured movement against the rounded lower pattern. This level constitutes a potential profit zone for traders. Meanwhile, the previous resistance area near $3,300 has now turned into near-term support, reinforcing the bullish outlook.

The technical structure indicates that Ethereum is positioned for further gains, provided it maintains support above the $3,300 level and continues to attract buying interest. Short-term traders can watch for small pullbacks as entry opportunities, while momentum indicators like the RSI can help gauge whether the trend has enough strength to reach the target zone.

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